During the last few months we have all seen a host of changes in both our professional and personal lives — some for good, others less positive. This unique situation has forced many of us to re-appraise our approach to work and indeed our priorities more broadly. Inspired by the opportunities to think and behave differently, Anthem Worldwide's Amsterdam and Brussels team have been exploring how packaging design can be used to help influence positive change across different categories.
This six part series uses insight and purpose driven concept design to challenge the status quo, elicit behavioural change and improve the user experience — providing new opportunities for brands to create more meaningful and valuable connections with their consumers. Part 6 in the series looks to provide a practical and effective packaging design solution for […]
New designs reflect the brand’s vision to recruit a new generation of craft seekers and heroes its motto: “let the deed show” .
Aberlour, the award-winning craft single malt Scotch whisky distiller, has proudly unveiled its distinctive new packaging created in partnership with Nude Brand Creation. The redefined craft aesthetic of the new-look packaging truly heroes its heritage and highlights the brand’s continued passion for delivering a whisky of exceptional character. Nude took inspiration from the distillery’s rich […]
Campaign promotes inclusivity, excitement and empowerment of being ‘dry’
Lyre’s, the creators of a newly launched premium range of 13 non-alcoholic spirits unveils its first UK brand campaign with the aim to inspire consumers to be proud to opt out without being left out and to find a “kindred spirit”. The campaign kicks off 19th February 2020. The no and low category is the […]
To celebrate each of the iconic Iron Maiden studio albums, TROOPER and Robinsons brewery have launched exclusive collector bottlecaps. Rolling out on all TROOPER beer from October, two million bottlecaps commemorating 16 different Iron Maiden records will be available globally wherever TROOPER beer is sold. The latest launch from TROOPER and Robinsons will drive purchase […]
Hart Miller Design have created the home to all things Origin as a beautiful place to enjoy expertly roasted and ethically sourced speciality coffee, alongside delicious food; backed up by spaces that facilitate Origins education and technical offering to their wider client base. The shop is tucked away beneath the distinct railway arches and is […]
William Grant & Sons launches Discarded, a sweet vermouth infused with cascara, the discarded fruit of the coffee berry. Until recently, cascara was regarded as a waste product in coffee production and is often discarded or used as fertilizer on coffee plantations. As an ingredient, it’s deep red in colour, rich and fruity in flavour. […]
Coca-Cola is teaming up with in-car commerce platform Cargo to bring beverages to passengers using Ubers and Lyfts across the US. The partnership will see Coca-Cola’s Smartwater brand become available to purchase from Cargo-equipped rideshare cars in cities including New York, Boston, Chicago, Minneapolis, Washington D.C., Baltimore, and now also Atlanta. The water brand will […]
Expo 2020 Dubai and leading global food and beverage company PepsiCo have joined forces with a shared vision to work together towards a healthier and more sustainable future in the lead-up to, during and beyond the next World Expo in 2020. At the signing ceremony today at the Expo 2020 site in Dubai South, UAE […]
New Zealand’s DB Breweries is hoping to unite lager and craft beer drinkers with an irreverent campaign to promote its new beer. The campaign, which launches DB Export Hop Lager, a new drop that features “all the refreshment of lager with the flavour of more hops” aims to put an end to the battle between […]
Award-winning craft cider company Harry’s Cider has extended its range of bottled ciders with a new addition called Applemoor. A medium cider with a rich fruity aroma, Applemoor is light and silky with a mellow finish that balances sweetness and tannin, maintaining the taste and character of a Somerset cider but with a relatively low […]