Building a brand in today’s competitive grocery aisles is a challenge for the largest consumer products companies. For a small entrepreneurial business with a limited marketing budget, it is even tougher. When Richard Rosenfeld launched two leaves and a bud tea company ™ in 2004, he wanted “a brand name that said ‘tea,’ was unique […]
Claudia Schlossberger (57) has been appointed Senior Vice President Global Human Resources, Carlsberg Group. She has overall global responsibility for Carlsberg’s 41,000 employees. Since 2003, Claudia had been Chief Human Resources Officer, Metro Group, as well as Metro Cash & Carry. Prior to that, Claudia held various senior HR leadership positions across the Metro Group […]
Diageo plc and United Spirits Limited have issued the following joint statement: United Spirits Limited and Diageo plc confirm that Diageo plc is in discussion with United Spirits Limited and United Breweries (Holdings) Limited in respect of possible transactions for Diageo plc to acquire an interest in United Spirits Limited. However there is no certainty […]
A Sweet Red, Dolce Rosso, Joins VOGA Italia’s Collection of Pinot Grigio, Merlot, Moscato, Sparkling and Baby Sparkling Wines VOGA Italia, the purveyor of meticulously crafted, eye-catching wines imported from Italy, announces the addition of Dolce Rosso to its extensive collection. The newly-released sweet red is at the forefront of today’s latest emerging wine trends, […]
Golden Arches Serving Free Small Premium Roast McCafe Coffee All Week PITTSBURGH, Sept. 25, 2012 /PRNewswire/ — This week, participating McDonald’s restaurants across this region say “Thank You” to consumers and celebrate National Coffee Day by offering FREE small Premium Roast McCafe coffee now through September 29. “We’re grateful to our customers for their long-term […]
SAO PAULO and PURCHASE, N.Y., Sept. 24, 2012 /PRNewswire/ — PepsiCo today announced an open call for young entrepreneurs and forward-thinking university students in Brazil to submit business ideas for its digital incubator program – PepsiCo10. Now in its third year, PepsiCo10 identifies promising emerging technologies that can be applied to brands to engage consumers in […]
Tetra Pak celebrates World School Milk Day with news that an increasing number of governments and international development organisations are using school feeding programmes to develop the dairy industry and drive economic growth in addition to improving nutrition and educational outcomes. In Tetra Pak’s discussions with governments, development agencies and NGOs, more and more now […]