Bannisters’ Farm, the Yorkshire based family brand, is expanding its range of British sourced frozen ready baked potatoes with the launch of Bannisters’ Farm Littl’uns. This box of six Small Baked Jacket Potatoes is perfect for children and people with smaller appetites but who still want the just baked taste and convenience of the larger Bannisters’ Farm Ready Baked Potatoes.
The name Littl’uns was inspired by the Yorkshire phrase which Rob Bannister uses for his four mischievous grandchildren and in developing the product, the family listened to their customers, and more importantly, their own little ones.
Zoë Bannister, Commercial Director for Bannisters’ Farm, said: “We were inspired by our own needs as mothers of young children, as our larger baked potatoes were realistically a little too big for their smaller appetites but our children loved the taste and the speed with which they could be on the table. Bannisters’ Farm Littl’uns are the answer to that dilemma – a box of six specially selected smaller British jacket potatoes, just right for smaller appetites.”
New Bannisters’ Farm Littl’uns is available in Waitrose from 8 October and in Morrisons from November