BBDO SF Invites Foodies to Eat Endangered Species to Save Them

Seeds of Change, the leading producer of sustainably grown seeds and organic foods, in partnership with its agency partner, BBDO San Francisco, recently staged an event called “Endangered Eats.”

Hosted in Atlanta with chef and restaurateur Hugh Acheson, the event invited foodies to a once-in-a-lifetime dining experience: the chance to taste endangered species. Curious diners were surprised when it was revealed that the endangered species in question were not animals as they suspected, but in fact the Cherokee Purple Tomato, identified as an endangered flavour.

As part of the brand’s overarching campaign, “Save the Flavours,” the event launched the Flavour Availability Index, created in partnership with Tufts University, to reinforce the brand’s message about preserving heirloom seed varieties and encouraging people to plant these limited and scarce foods.

Seeds of Change wants to inspire consumers to grow vegetables that are becoming extinct and to enjoy these great flavours with their favourite Seeds of Change meals.

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