Designing a returnable and reusable takeaway packaging innovation.

SGK Anthem, Vrijdag Premium Printing, Generous Minds, Neuren-sics, Kurz and Merck have joined forces under the name ‘Packadore Collective’ to design and implement both desirable and sustainable packaging solutions. Their Take Back design innovation showcas-es an innovative returnable and reusable takeaway packaging solu-tion.

Designing a returnable and reusable takeaway packaging innovation.

More than 8 million tonnes of plastic is dumped into our oceans every year, which tells us all we need to know about the poor waste management of plastic and just how little plastic is successfully recycled globally. Single use plastics in many formats are due to be outlawed from 2021 – we need a […]

Re-imagining a British icon: Seymourpowell carry out substantial brand renovation for Ribena

Re-imagining a British icon: Seymourpowell carry out substantial brand renovation for Ribena

Seymourpowell, the London-based design and innovation company, has partnered with Suntory Beverage And Food GB&I (SBF GB&I) to carry out a substantial brand and packaging renovation across the core product ranges of its iconic British drinks brand Ribena. The project is a significant milestone as Ribena seeks to differentiate itself in the minds of consumers […]

A Small Switch With PG TIPS To Make A Bid Difference

New ATL campaign hits screens in big awareness drive for its biodegradable tea bags

A Small Switch With PG TIPS To Make A Bid Difference

After becoming the first major tea brand to make the switch to biodegradable tea bags across its entire range, PG tips, the nation’s favourite cuppa, is investing in a substantial £3.8m ATL campaign to support the range and increase awareness around this new sustainable choice.  The 30 second TV ad with sustainability at its heart airs […]

Diageo Launches New Ten-Year Sustainability Action Plan

Diageo works with female-founded agency Red & Co on creative platform and brand identity for launch

Diageo Launches New Ten-Year Sustainability Action Plan

By 2030, Diageo’s ‘SOCIETY 2030: SPIRIT OF PROGRESS’ plan will enable the company to: Reach 1 billion people with messages of moderation through its brands Achieve Net Zero carbon emissions across direct operations Increase representation of leaders from ethnically diverse backgrounds to 45% Use 30% less water in every drink it makes Today, Diageo, maker […]

150+ million packs with SIGNATURE packaging material sold as demand for sustainable packaging grows

MILESTONE FOR WORLD’S FIRST ASEPTIC CARTON PACKAGING MATERIAL LINKED UP TO 100% TO RENEWABLE MATERIALS

150+ million packs with SIGNATURE packaging material sold as demand for sustainable packaging grows

SIG has now sold over 150 million packs with its award-winning SIGNATURE, the world’s first aseptic carton packaging material linked up to 100% to renewable materials.  “SIG’s ground-breaking SIGNATURE is a great success, with over 150 million packs sold,” said Alina Theissen Hageresch, SIG’s Marketing Manager Sustainability and Responsibility Europe. “Increased uptake shows that its strong environmental […]

Utilising waste materials to create a de-sirable and sustainable packaging de-sign for premium chocolate.

SGK Anthem, Vrijdag Premium Printing, Generous Minds, Neuren-sics, Kurz and Merck have joined forces under the name ‘Packadore Collective’ to design and implement both desirable and sustainable packaging solutions. Their LOCOletter packaging innovation utilis-es waste materials to create a desirable and sustainable packaging design for premium chocolate.

Utilising waste materials to create a de-sirable and sustainable packaging de-sign for premium chocolate.

Chocolate letters are a form of candy associated with the Dutch holiday of Sinterklaas (Saint Nicholas). Celebrants of Sinterklaas are traditionally given their initials made out of chocolate annually on December 5th. Despite the heart-warming nature of the tradition, each year more than 1 million chocolate letters, including the packaging, are destroyed as left over […]

Taste The Sun With SOL, Now Brewed With Solar Energy

Sol now shines brighter than ever, following the installation of over 9,000 solar panels at Dutch brewery Consumers across more than 50 markets now have access to Sol beer brewed by solar energy

Taste The Sun With SOL, Now Brewed With Solar Energy

Since April 2020, Sol brewed at Zoeterwoude in the Netherlands has been produced using renewable energy from solar power, reaffirming the brand’s sun-inspired heritage and marking an important milestone in the brand’s journey to reduce its carbon footprint. With the installation of 9,212 solar panels at Zoeterwoude, Sol is making a step-change towards more sustainable […]

BACARDI First In Fight Against Plastic Pollution With 100% Biodegradable Spirits Bottle

World’s most eco-friendly spirits bottle will biodegrade in 18 months Bacardi swaps crude oil for seed oil as petroleum-based plastics are replaced by plant-based ‘wonder material’ – a silver bullet in fight against plastic pollution Bacardi to eliminate at least 3,000 tons of plastic currently produced annually and help move needle for entire industry by sharing new technology with competitors

BACARDI First In Fight Against Plastic Pollution With 100% Biodegradable  Spirits Bottle

Bacardi, the world’s largest family-owned spirits company, has made a giant leap forward in the fight against climate change and plastic pollution today, as it unveils plans to put the world’s most sustainable spirits bottle on shelf by 2023. The new 100% biodegradable bottle will replace 80 Million plastic bottles – 3,000 tons of plastic […]

Banrock Station commits to planting 100,000 native trees and shrubs every year with Landcare Australia

Banrock Station commits to planting 100,000 native trees and shrubs every year with Landcare Australia

Banrock Station, the Australian eco-friendly wine brand from Accolade Wines, has partnered with Landcare Australia to plant 100,000 native trees and shrubs each year, starting from January 2021.  Supporting biodiversity and animal habitats, clean air and water, while responding to the impacts of a changing climate and deforestation, the new initiative will see thousands of […]

Start-up GROUNDED has partnered with SIG to launch innovative plant-based protein shakes

Start-up GROUNDED has partnered with SIG to launch innovative plant-based protein shakes

London-based GROUNDED has partnered with SIG to turn its innovative concept idea for a 100% natural range of plant-based protein shakes, aimed at health-conscious mobile consumers, into a commercial reality. GROUNDED reached out to SIG for support in getting its all-natural plant-based shakes, with cocoa and plant protein, ready for market. As there is almost […]

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