Leading marketing and communications agency BIG Partnership has been appointed by Flavour Makers to increase demand for its popular Street Kitchen and Passage Food brands among UK shoppers.
BIG’s Manchester team will work alongside the Australian-based food developer to increase product sales across both brands, as part of an integrated communications strategy.
The consumer campaign, which will include media relations, paid social media content and influencer outreach during the campaign, kicked off this month.
Available in major retailers including Tesco and Sainsbury’s, Street Kitchen and Passage Food products have been created to make home cooking as easy as possible and are inspired by global flavours and recipes.
The appointment follows a series of new consumer campaign wins over the last 12 months, including plant-based food brand Loma Linda and an additional project with Alston Bar & Beef Manchester.
BIG Director Sarah Lawless said: “BIG has a strong track record of delivering results for a wide range of food and drink brands across the UK and the team can’t wait to start work on this tasty new brand.
“The campaign we are planning for Flavour Makers will raise awareness of its delicious Street Kitchen and Passage Food products and inspire even the most novice cooks across the UK to get cooking.”
Street Kitchen meal kits bring the authentic flavours of global street foods to homes across the UK. Recipes include Japanese Teriyaki Chicken, Chicken Kung Pao and Vietnamese Rice Paper Rolls, all of which can be created in three easy steps, in around 20 minutes.
Passage to India and Passage to Asia’s simmer and stir fry sauces, bring authentic flavours of India and Asia to the dinner table. Dishes include Sri Lankan Coconut and Cashew Curry, Pad Thai and Massaman Curry.
Heath Dickson, Senior Brand Manager at Flavour Makers, said: “BIG’s wealth of experience in the sector made our decision to work with them a no brainer. We were really been impressed by the ideas put forward by the team and can’t wait to implement these within the UK market as the campaign goes live.”
BIG Partnership employs 120 people across PR, marketing, digital, design and events with offices in Manchester, Glasgow, Edinburgh, Aberdeen and Dundee.
Source: BIG Partnership