Charlie Bigham’s, the UK’s most recommended food and drink brand, has unveiled a new on-pack promotion, on a million of its dishes, to celebrate its sponsorship of this year’s Wells Food Festival. Charlie Bigham’s has partnered with the Wells Food Festival to help support small producers who have experienced a challenging year, with the launch of the country’s largest online artisan producer market.
The promotion, to win one of 50 hampers packed with specially selected artisan produce, is running across one million packs of Bigham’s three bestselling dishes – Lasagne, Fish Pie and Chicken Tikka Masala – until 9 October. Hamper contents have been sourced from festival exhibitors from across the South of England.
To enhance on-shelf visibility, Bigham’s long-standing illustrator, Emily Sutton, has created limited edition sleeves for each dish, adding the colourful tents found at food festivals to the background. The on-pack campaign has been created by agency Big Fish.
As the festival’s headline sponsor, Bigham’s has worked closely with event organisers on a whole new 2020 experience for producers and visitors. A physical show is now postponed, but a pioneering virtual Wells Food Festival with Charlie Bigham’s, on 10 & 11 October, will boast over 150 artisan exhibitors to buy direct from, live cookery masterclasses with Charlie, national food stars from the South, plus arts and crafts workshops to sign up to.
Charlie Bigham’s is committed to supporting emerging food producers, with whom it shares its kitchen table roots, and is partnering with the Wells Food Festival to help this new generation of food artisans and start-ups recover from Covid-19’s challenges and thrive.
2020 has been an unprecedented year for businesses, big and small. Bigham’s is delighted to support the grassroots food community with this eye-catching promotion, while increasing awareness of the upcoming festival weekend– Charlie Bingham