Lyons Coffee Unveils Huge On-Pack Promotion in the UK

Lyons Coffee Unveils Huge On-Pack Promotion in the UK

For the first time ever, Lyons Coffee has unveiled a limited edition on-pack promotion for its No. 3 and No. 4 varieties, giving away 100 prizes. The huge promotion will be offering consumers the chance to win all-inclusive weekend breaks, in partnership with Great Little Breaks, in a bid to reward consumers. Additional prizes will […]

Pringles Pop User Generated Content Onto DOOH to Promote Easter On-Pack Promotion

Pringles Pop User Generated Content Onto DOOH to Promote Easter On-Pack Promotion

Kellogg’s owned snack brand Pringles is launching a UK-wide digital out-of-home (DOOH) campaign to encourage participation in its Easter on-pack promotion “Take a Bite and Win a Flight”. Players are invited to snap and share a picture of themselves enjoying their favourite Pringles on social media for the chance to win a trip to a […]

Nestlé International Travel Retail Teams with Anthem Worldwide for KitKat ‘Live Your Break’ Campaign

Nestlé International Travel Retail Teams with Anthem Worldwide for KitKat ‘Live Your Break’ Campaign

Nestlé International Travel Retail (NITR) is continuing its roll out of its ‘Live Your Break’ campaign, initially launched in summer 2017 with global creative agency Anthem Worldwide. The campaign is designed to target four different profiles of Millennial traveller; the Urban City Breaker for city explorers, the Festival Breaker for live music lovers, the Wellness […]

Carling Unveils On-Pack Promotion Giving Consumers the Chance to Win the Premier League Trophy

Carling Unveils On-Pack Promotion Giving Consumers the Chance to Win the Premier League Trophy

Carling has launched an on-pack promotion giving consumers the chance to win an array of Premier League prizes, including the trophy itself. Working in partnership with the Premier League and Sky Sports the ‘Win The League’ campaign will give Carling drinkers the opportunity to get their hands on the famous silverware, allowing winners to take […]

Wall’s Pastry Launches Multi Million Pound On Pack Promotion Campaign

Wall’s Pastry Launches Multi Million Pound On Pack Promotion Campaign

Wall’s Pastry, has launched a new campaign which will see a multi-million pound prize giveaway through a major on-pack promotional campaign. The promotion will run across five million packs and feature on Wall’s slices, pasties and jumbo sausage rolls. Forming part of the Wall’s Helping Hand campaign, a search to find and support community projects with […]

Brass Delivers Biggest On-Pack Promotion for Burton’s Fish ‘n’ Chips

Brass Delivers Biggest On-Pack Promotion for Burton’s Fish ‘n’ Chips

Brass has delivered the largest piece of promotional activity to date for Burton’s Fish ‘n’ Chips, with it’s ‘Join Our Fans’ campaign. In a bid to build the iconic brand’s fan-base, the 12 week ‘Join Our Fans’ campaign is led by an on-pack promotion headlining with a £1m prize fund. It offers shoppers the chance […]

Nurishment Original Celebrates 35th Anniversary with On Pack Promo

Nurishment Original Celebrates 35th Anniversary with On Pack Promo

Nurishment Original, the nutritionally enriched milk drink, is celebrating its 35th birthday with a new promotion – ‘Anniversary Arcade’ – offering customers a chance to win one of hundreds of tech prizes and branded merchandise. Created by shopper marketing agency whynot! thinkpeople, the campaign targets Nurishment’s core audience of 18-24 year-olds, who are often gym […]

Taxi Studio Designs Champion Carlsberg Pack For UEFA EURO 2016

Taxi Studio Designs Champion Carlsberg Pack For UEFA EURO 2016

Carlsberg tasked Taxi Studio with bringing their ‘Play on Pitch’ promotion to life, a worldwide competition that offers lucky winners the chance to celebrate UEFA EURO 2016 in true VIP footballer fashion. Having already formulated a robust on-pack promotion strategy, while creating the global rebrand for Carlsberg, the real creative challenge for Taxi Studio was […]

Coca-Cola Looks to Get Britain Active with Biggest Ever Rugby On-pack Promotion

Coca-Cola Looks to Get Britain Active with Biggest Ever Rugby On-pack Promotion

Coca-Cola Great Britain has kicked off its Rugby World Cup 2015 campaign with a video featuring Rugby World Cup winners Jason Robinson and Natasha Hunt. The firm, which is the official soft drinks provider of RWC 2015, shot the video in settings including Brighton Beach and Mile End Skate Park, showing Robinson and Hunt encourage […]