Making The Rainforest Whole

Whole Earth brings brand to life through tree planting partnership

Making The Rainforest Whole

Whole Earth, the UK’s number one peanut butter, is strengthening its partnership with the Sumatran Orangutan Society (SOS) with an on-pack and digital campaign to support reforestation in Sumatra.     The awareness and action-based partnership will see the SOS logo added to jars of Whole Earth peanut butter from December, plus a pledge to plant 20,000 trees in part […]

BIGHAM’S On-Pack Promotion Celebrates Kitchen Table Businesses

BIGHAM’S On-Pack Promotion Celebrates Kitchen Table Businesses

Charlie Bigham’s, the UK’s most recommended food and drink brand, has unveiled a new on-pack promotion, on a million of its dishes, to celebrate its sponsorship of this year’s Wells Food Festival.  Charlie Bigham’s has partnered with the Wells Food Festival to help support small producers who have experienced a challenging year, with the launch of the […]

Lyons Coffee Unveils Huge On-Pack Promotion in the UK

Lyons Coffee Unveils Huge On-Pack Promotion in the UK

For the first time ever, Lyons Coffee has unveiled a limited edition on-pack promotion for its No. 3 and No. 4 varieties, giving away 100 prizes. The huge promotion will be offering consumers the chance to win all-inclusive weekend breaks, in partnership with Great Little Breaks, in a bid to reward consumers. Additional prizes will […]

Pringles Pop User Generated Content Onto DOOH to Promote Easter On-Pack Promotion

Pringles Pop User Generated Content Onto DOOH to Promote Easter On-Pack Promotion

Kellogg’s owned snack brand Pringles is launching a UK-wide digital out-of-home (DOOH) campaign to encourage participation in its Easter on-pack promotion “Take a Bite and Win a Flight”. Players are invited to snap and share a picture of themselves enjoying their favourite Pringles on social media for the chance to win a trip to a […]

Nestlé International Travel Retail Teams with Anthem Worldwide for KitKat ‘Live Your Break’ Campaign

Nestlé International Travel Retail Teams with Anthem Worldwide for KitKat ‘Live Your Break’ Campaign

Nestlé International Travel Retail (NITR) is continuing its roll out of its ‘Live Your Break’ campaign, initially launched in summer 2017 with global creative agency Anthem Worldwide. The campaign is designed to target four different profiles of Millennial traveller; the Urban City Breaker for city explorers, the Festival Breaker for live music lovers, the Wellness […]

Carling Unveils On-Pack Promotion Giving Consumers the Chance to Win the Premier League Trophy

Carling Unveils On-Pack Promotion Giving Consumers the Chance to Win the Premier League Trophy

Carling has launched an on-pack promotion giving consumers the chance to win an array of Premier League prizes, including the trophy itself. Working in partnership with the Premier League and Sky Sports the ‘Win The League’ campaign will give Carling drinkers the opportunity to get their hands on the famous silverware, allowing winners to take […]

Wall’s Pastry Launches Multi Million Pound On Pack Promotion Campaign

Wall’s Pastry Launches Multi Million Pound On Pack Promotion Campaign

Wall’s Pastry, has launched a new campaign which will see a multi-million pound prize giveaway through a major on-pack promotional campaign. The promotion will run across five million packs and feature on Wall’s slices, pasties and jumbo sausage rolls. Forming part of the Wall’s Helping Hand campaign, a search to find and support community projects with […]

Brass Delivers Biggest On-Pack Promotion for Burton’s Fish ‘n’ Chips

Brass Delivers Biggest On-Pack Promotion for Burton’s Fish ‘n’ Chips

Brass has delivered the largest piece of promotional activity to date for Burton’s Fish ‘n’ Chips, with it’s ‘Join Our Fans’ campaign. In a bid to build the iconic brand’s fan-base, the 12 week ‘Join Our Fans’ campaign is led by an on-pack promotion headlining with a £1m prize fund. It offers shoppers the chance […]

Nurishment Original Celebrates 35th Anniversary with On Pack Promo

Nurishment Original Celebrates 35th Anniversary with On Pack Promo

Nurishment Original, the nutritionally enriched milk drink, is celebrating its 35th birthday with a new promotion – ‘Anniversary Arcade’ – offering customers a chance to win one of hundreds of tech prizes and branded merchandise. Created by shopper marketing agency whynot! thinkpeople, the campaign targets Nurishment’s core audience of 18-24 year-olds, who are often gym […]