In Italy, the time of total confinement has ended, and we are now entering ‘Phase 2’ where we are finally free to go around.
The rules are clearer than they were a few weeks ago: wear a face mask, gloves and, above all, “let’s all keep a distance of one meter.”
With all this happening, Wunderman Thompson Italia and Burger King Italia have decided to opt out of traditional types of communication, and to launch a new, truly unique burger.
Introducing the Social Distancing Whopper, the famous Whopper now with far more onions in an effort to promote social distancing in true BK style. Available in all Italian Burger King restaurants via drive-through King Drives, take-away services and eat-in.
The campaign was devised by Wunderman Thompson Italia Creative Directors Luca Iannucci and Pas Frezza and its video portion was implemented with the guidance of director Alessandro De Leo.
Client: Burger King Italy
Marketing and Communication Director: Laura Vimercati
Head of Retail marketing: Chiara Camerini Porzi
Marketing specialist: Serena Wieland
Agency: Wunderman Thompson Italy
Chief Executive Officer: Giuseppe Stigliano
Chief Creative Officer: Lorenzo Crespi
Creative Directors: Pas Frezza, Luca Iannucci
Motion designer: Morgan Storti
TV Producer: Marta Armando
Director: Alessandro De Leo
Speaker: Ruggero Andreozzi
Music: The FoolishMouse by MaxH
Mix audio: Hogarth worldwide Italy
Head of business: Matteo Bellisario
Account: Luca Santagati
Source: Wunderman Thompson