Burger King has introduced a seasonal BBQ summer menu this year for the second time as it looks to drive footfall to restaurants through the season in the UK.
The fast food giant has re-introduced the BBQ Jerk Tendercrisp, Crunchy BBQ Whopper and Spicy BBQ Steakhouse burger to its menu, as well as Nacho Cheese Bites and Chicken Fries until September.
It has introduced a range of frozen drinks including a Pina Colada smoothie, frozen lemon limeade and frozen cherry berry and also a Toffee Crisp ice cream fusion.
The summer BBQ menu, first introduced in 2014, will be promoted via in-store and digital activations.
“Burger King is committed to delivering innovative, great-tasting food at affordable prices to all of our customers”, said Matthew Bresnahan, marketing director, Northern Europe, Russia, & Africa. “The popularity of our Summer BBQ menu last year meant we had to bring it back this summer but with a few enhancements so that we keep on surprising and delighting our customers.”
In April, the chain kicked off a ‘Party in the Park’ promotion, adding Pork BBQ Whopper, Mushroom Swiss Steakhouse, Ciabatta Chicken TenderCrisp and Chicken Fries to its menu.