From Ottogi to Otoki: Strategic rebrand leverages K-culture popularity to position instant ramen as an elevated culinary experience The global rise of Korean culture has created new opportunities for established brands to connect with international consumers. Now, 56-year-old Korean food manufacturer Ottogi is capitalizing on this cultural momentum through a comprehensive rebrand by partnering with […]
We had heard the expression ‘interpreting the vineyard’ a thousand times, and now, with Abel Mendoza’s 52–60 wine design, we truly understand its meaning. The place creates the grape and the wine, while the winegrower is essential for reading nature’s score and sculpting with it an expression of their own to the rhythm of the […]
We’re a quarter of the way through the first quarter of 2026, and it felt like a good time to speak with Ami Lawson, Managing Director of quench, the Philadelphia-based marketing agency specializing in food and beverage brands. Lawson notes: “2025 was the year extremes lived side-by-side. We saw shoppers trade down to private-label staples […]
Boundless Brand Design has created the brand identity for Sazerac House of Cocktails, a new premium liqueur range from the Sazerac Company. Developed in collaboration with Sazerac, the design celebrates the birthplace of the Sazerac cocktail while honouring the French craftsmanship and heritage of Sazerac De Forge Cognac. The new-to-world range features seven Cognac-infused liqueurs […]
Considered the crown jewel of the Moon Mountain district, Monte Rosso is hard to forget. Rolling out across the steep, rugged terrain, in the majestic Mayacamas Mountains above the Sonoma Valley, the vineyard is home to some of the oldest producing vines in California. Monte Rosso Estate marks a significant milestone for the Gallo Luxury […]
Convenience food brand Nomadic has given its biggest-selling Yogurt and Oat Clusters pots a fresh new look and simplified name –‘Clusters’. The move, taking place just over 27 years since the popular snacking format was introduced, follows the firm’s impressive 29.7% growth in 2025 – in a category that only delivered 7.5% in RSV*. Simplifying the […]
Örum is the offshoot of Örum119, a premium Swedish breakfast brand who bring the tradition of ‘long breakfasts’ from their hotel stays to breakfast tables at home, inviting customers to slow down, enjoy their mornings and set themselves up for the day the best way they can. Inspired by this way of living, Örum’s granola, […]
From Christian Bird, Creative Director and founder of Bird&Co , an independent branding and packaging studio focused on visual identity and packaging for craft food and beverage brands. Yellowbelly is a small-batch Hudson Valley maple syrup, and passion project inspired by woodland craft, traditional sugaring methods, and woodcut illustration. Created by Creative Director Christian Bird, […]
In today’s wellness and energy market, brands compete in a sea of similarity. Clean ingredients. Functional benefits. Promises of better, faster, modern energy. While packs may look different, the narratives often mean the same thing. When BEEMORE approached Boundless Brand Design, the product itself was not the problem. Powered by manuka honey and maca root, […]
innocent drinks have launched its new brand line, ‘fruit and veg forever’, and a refreshed visual identity that celebrates the company’s mission to make it easier for people to live well through the delicious goodness of fruit and veg. ‘Fruit & veg forever’ reaffirms innocent’s long‑standing obsession with all things fruit and veg — and […]
