Family (and friends) have given the Grumpy Mule Coffee brand a much-needed radical revitalisation, with a distinctive new personality that sets it apart from the ‘aloof’ speciality coffee brands. Backdrop. For more than a decade the partnership between Cafédirect and F&f has been growing. Through ongoing brand refreshes and strengthening the company’s position, Cafédirect has […]
Stork turned to creative brand packaging agency Sun Branding to dial up heritage while bringing modernity to the long-loved baking brand. Stork has been a home baking staple since 1920 so the design challenge was to respect the visual legacy, connect with a new generation of home-bakers and be reassuringly recognisable to loyal consumers. In […]
Gü – masters of the indulgently layered desserts delivers a new way to enjoy the ultimate Friday night treat, with the launch of their latest luxurious innovation, the Gü Frozen Sundae range. The iconic brand’s entry into the frozen dessert category is driven by a notable increase in home indulgence over the past three years, […]
Plant-based and planet-positive, Tenzing Natural Energy needed to refresh their packaging design and more clearly communicate their natural, sustainable credentials, alongside the power and impact of the ‘energy’ drink. The category is busy, with new entrants fighting for shelf space. The brand needed a clearer, single minded design approach that would draw consumers in and […]
The design and innovation agency partners once again with the Ribena and Lucozade producer as it expands into the RTD alcohol market in Great Britain Strategic design and innovation agency Seymourpowell has unveiled the UK packaging design for Japanese ready-to-drink brand -196 (minus one nine six) – a new addition to the British RTD alcohol market, introduced […]
The FAB Awards provided a bit of much needed cheer this week with the 26th Edition of their Awards hosted as an Awards Presentation Party on Thursday, 6th June 2024. The FAB Awards did away with the traditional Black Tie / Sit Down Dinner of The Hurlingham Club and hosted a more relaxed Awards Presentation Party by the […]
FAB News caught up with Poppy Stedman who chairs the Design Jury at The 26th FAB Awards Speaking exclusively with FAB News – Poppy Stedman, Co-Founder & Creative Director at Popp Studio who chairs The 26th FAB Awards‘ Design Jury. Q. This is the 2nd Consecutive Year that you have been on The FAB Awards Design Jury Panel. How […]
With a rich brand story and unique Belgian recipe since 1932, Lotus Biscoff recognised the need to drive a stronger, more unified and distinctive brand identity to reinforce global recognition. In partnership with London-based brand & design agency, BrandMe, the aim was to broaden appeal with consumers, creating a more relevant brand expression. The rebrand […]
Introducing Boundless Brand Design’s 4th edition of Royal Salute’s Polo series: the 21 Year Old Miami Polo Edition. The latest Edition invites whisky lovers and cultural appreciators alike to savour a taste of Miami, where every sip encapsulates the glamourous city’s vibrant backdrop. Royal Salute’s link to polo has been a long and illustrious one, […]
Pearlfisher London today announces a new collaboration for the redesign of Lucozade – a major refresh in its 97 year history, including the creation of Lucozade’s new visual identity and packaging design. The new look consolidates its ranges of Lucozade Energy and Lucozade Sport drinks under a unified masterbrand approach, enhancing its visibility and appeal […]