Food Thoughts is well known in foodie circles for its top quality, ethically sourced, organic cacao. The brand was acquired in 2025 by Fuel 10K founder Jason Kerr and Mark Gould, founder of Wholebake. They saw its potential to become a leading force in home baking and appointed Into the Light to refresh the brand. […]
Long associated with fine dining, BRU had become increasingly perceived as distant and outdated. WeWantMore set out to change that, repositioning the brand from a restaurant staple to the finishing touch for the table, designed for every meaningful moment shared around food. Central to the redesign was a shift in perspective: from shelf impact to table […]
Dr. Will’s has given its award-winning Sriracha Mayo a major upgrade, introducing a fresh new look alongside an even creamier, richer recipe. Now presented in a premium glass jar, the redesign makes it easier to enjoy every last spoonful while reducing unnecessary waste. The updated packaging also brings Sriracha Mayo in line with the rest […]
As Notting Hill Carnival prepares to fill London’s streets with colour, culture and celebration, we’re raising a glass to a project shaped by that same spirit of Caribbean conviviality: our redesign of Ponche Kuba. Created in 1942 and crafted at Mount Gay Distilleries in Barbados, Ponche Kuba is a distinctive rum cream liqueur with a […]
In an increasingly competitive craft beer market, independent French brewery, Montaner Pietrini has launched Se Canto (“If it sings”) – a new craft beer brand designed to capture the identity, culture and character of the southern Occitania region. Brewed and bottled in Vendargues and now available in bars, restaurants and retail outlets across France, the […]
Dynamite Valley has revealed a bold new brand identity created by Kingdom & Sparrow, marking the next chapter in the brewery’s story as it opens two new mini-taproom and event spaces. The partnership brings the relationship between the two companies full circle: Kingdom & Sparrow first developed Dynamite Valley’s brand back in 2015, working with […]
Ueshima, the UK’s number 5 ground coffee brand and Japan’s number one coffee brand, has launched a refresh. The move marks a new chapter in the 93-year-old Japanese coffee brand’s evolution, as it challenges the traditional dominance of Italian, Brazilian and Kenyan specialists. Designed by London-based branding agency The Clearing (theclearing.co.uk), who originally created the brand when […]
SLAMWICH is an NPD brand creation, named and designed by Simon Pendry Creative. The ultimate ice cream sandwich… packed with creamy caramel ice cream, coated in cracking chocolate, and packing a CRUNCH! THE BRIEF: Create a brand for our new NPD offering, a delicious caramel ice cream sandwich. This ‘big eat’ will be ideal for […]
Independent branding studio Derek&Eric has unveiled a vibrant new identity for The Glorious Mess, a bold new dessert brand created with British meringue makers Flower & White. The challenge was an unusual one. The Eton Mess is one of Britain’s most iconic desserts, but it belongs to everyone. With competing tales of its origins, from a […]
Stamp-inspired storytelling meets bold typography in a new own-label beer offer rooted in authenticity and craft Marks & Spencer is stepping confidently into the craft beer conversation with the launch of two new design-led ranges, created in collaboration with branding and design agency Thirst. Spanning a richly detailed Continental range and a bold, modern Craft […]