Brian Cox “Clocks Off” ditching the boardroom for rollerskating, in global Malibu campaign highlighting overwork

Brian Cox “Clocks Off” ditching the boardroom for rollerskating, in global Malibu campaign highlighting overwork

84% of workers state they have felt the pressure to work overtime. Brian Cox and Malibu push back against overworking culture, in the brand’s latest summer campaign with Wieden+Kennedy London. Today, Malibu launches Clock Off, a global campaign with Brian Cox encouraging people to push back against overwork culture and clock off on time this summer, […]

Total beverages market reaches €160 Billion, with health trends and innovation driving growth and redefining the European landscape, says Circana

Total beverages market reaches €160 Billion, with health trends and innovation driving growth and redefining the European landscape, says Circana

The beverage industry has changed significantly in the past year, creating new opportunities for brands and retailers across the market, according to new analysis from Circana, a leading advisor on the complexity of consumer behaviour.  Launched today, the ‘Sector Spotlight: Beverages – What we drink, what we think’ analysis highlights several trends throughout the FMCG beverage industry, […]