Total beverages market reaches €160 Billion, with health trends and innovation driving growth and redefining the European landscape, says Circana
The beverage industry has changed significantly in the past year, creating new opportunities for brands and retailers across the market, according to new analysis from Circana, a leading advisor on the complexity of consumer behaviour. Launched today, the ‘Sector Spotlight: Beverages – What we drink, what we think’ analysis highlights several trends throughout the FMCG beverage industry, […]