Today, the global leader in connected packaging, Appetite Creative, has issued a call to the wider advertising, retail and packaging industry to share their insights on the future of connected packaging innovations via a comprehensive short survey. Taking just two minutes to complete, the 2026 Connected Packaging Survey gives participants a genuine opportunity to shape […]
Creative technology studio Appetite Creative today announced the release of the updated edition of ‘Connected Packaging: The Game-Changing Marketing Tool’. Authored by Managing Director, Jenny Stanley, the expanded 316-page guide addresses the seismic regulatory shifts transforming the US market, as well as breakthrough AI and gaming technologies redefining consumer engagement. The updated edition features three entirely new chapters addressing […]
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 27th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands and Outlets. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards […]
84% of workers state they have felt the pressure to work overtime. Brian Cox and Malibu push back against overworking culture, in the brand’s latest summer campaign with Wieden+Kennedy London. Today, Malibu launches Clock Off, a global campaign with Brian Cox encouraging people to push back against overwork culture and clock off on time this summer, […]
The beverage industry has changed significantly in the past year, creating new opportunities for brands and retailers across the market, according to new analysis from Circana, a leading advisor on the complexity of consumer behaviour. Launched today, the ‘Sector Spotlight: Beverages – What we drink, what we think’ analysis highlights several trends throughout the FMCG beverage industry, […]