• Impressive new branding designed to show ‘bolder side’ of famous Islay gin for launch of 51.5% The Botanist Hebridean Strength
• Creative agency Thirst uses contrast to demonstrate evolution of brand as it innovates in the Global Travel Retail market
• Thirst’s bold strategy includes The Botanist Environment – an immersive experience designed to educate and inform travelling gin lovers on The Botanist’s Hebridean heritage
ISLAY distillery Bruichladdich has unveiled bold branding for its first-ever Global Travel Retail (GTR) exclusive gin, The Botanist Hebridean Strength. Glasgow-based creative agency Thirst, which recently reimagined the progressive distillery’s distinctive new outer-packaging-free Port Charlotte bottle, was charged with strengthening and amplifying the classic The Botanist brand for its first step into innovation – a […]
This is not just any Christmas Food campaign; M&S Food’s campaign brings Percy Pig to life, voiced by Tom Holland, to showcase the very best festive food and gifts Whilst M&S Clothing continues with ‘Anything but Ordinary’ – the magical, musical advert shows off a range of clothing and encourages customers to make the entire […]
This month, All About Food and wagamama bring the Asian restaurant brand’s unique magic into retail, with a range of meal kits, pastes and sauces to encourage consumers to create their own wagamama experience at home. All with design by Brandon. With the UK hospitality industry pretty much closed down for most of 2020, wagamama launched […]
Following a successful trial of its planet-friendly (plastic-free/home compostable) pouches over the Autumn, Made for Drink has taken the decision that January 21 provides the perfect moment for its growing cluster of discerning off-trade customers (Waitrose, Sainsburys, Ocado, Fortnum & Mason & the wider Independent retail sector) to have their own bespoke flow-wrap pouch, a […]
