Birchall Tea, the award-winning British tea brand renowned for its commitment to quality and sustainability, announce its new listing with Waitrose. From 9th March, a range of Birchall’s finest teas will be available on Waitrose shelves across the UK, marking a significant milestone in the brand’s expansion. This strategic listing ensures strong national coverage across Waitrose’s […]
The FAB Awards have announced that Shaun Bowen, Co-Founder and Creative Partner of B&B Studio will Chair The Branding and Packaging Design Jury for the 27th Annual FAB Awards. The FAB Awards are an International Awards programme, which focus solely on work done for Food and Beverage brands and outlets, and include categories for Integrated […]
February sees the eagerly anticipated re-emergence of Pep & Lekker within the plant-based fixture, no longer as a tasty, pocket-sized savoury nibble, but as a functional cracker that once again supports improved gut health and a wholesome gluten-free agenda, made to an ambitious allergy-free recipe using 12 plant varieties made from the whole 6 plant […]
Pioneers in healthy, natural and delicious food and drink, Rude Health, today confirms the introduction of a new Chilled Soya drink. The latest launch is the first fortified Soya drink of its kind with a completely clean deck and will sit alongside the rest of the brand’s chilled range; Oat, Almond and Coconut. Made using […]
This month sees the UK launch of CANS, an unsweetened carbonated soft drink range. On a mission to create a new ‘non-sweet’ category, the fledgling brand combines sparkling Alpine water with real fruit and effervescent bubbles. Made with just three ingredients, the range contains no added sugar, no sweeteners and nothing artificial! Initially launching with […]
Artisanal chocolate producer Gnaw continues to pursue its ambitious sustainable agenda in 2025 with the introduction of new eco-friendly pouches for their iconic Chocolate Buttons. The state-of-the-art EvoPak RCM is a 100% recyclable paper wrapper, which unlike a majority of its so-called environmentally friendly paper wrapper peers contains no polyethylene, which means it can effortlessly […]
Tesco is launching a new food campaign by BBH, tapping into the significance of food to our daily lives. From cracking the perfect boiled egg with its gooey golden egg yolk to the satisfying crunch of biting into sourdough toast smothered in butter, the new ad aptly titled “Itʼs Not A Little Thing. Itʼs Everything.ˮ […]
Organized to unveil KFC’s new Squid Game-inspired menu a week before the second season of the series was released, the event transformed a traditional product shot into a 3-hour-and-37-minute Living Ad, bringing together 456 participants, featuring 12 challenges, and attracting over 3.5 million views across Twitch and YouTube. Madrid’s Caja Mágica Stadium hosted The Menu […]
The 27th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Craft, Direct, Sales […]
We’re in January which means clear exercise commitments, healthier aspirations and a fuller appreciation of those products that should be embraced as part of your ‘healthier conviction’ goals. Honey shines a positive light on ‘good, natural sugars,’ (fructose & glucose) the very same sugars that the sports nutrition market openly lauds as optimal. From an […]