London-based challenger coffee brand CafePod has this week appointed The Clerkenwell Brothers as its retained agency across creative, social and digital as it looks to grow its presence across the UK.
The creative studio and production house has been briefed to handle the creative output of the brand whilst growing their digital presence as they look to become the go-to brand for coffee at home in the UK. The agency was handed the account after a competitive pitch.
Victoria Russell, Head of Marketing at CafePod said: “We’re working towards our goal of making coffee at home in the UK fun, exciting, not too serious, and most importantly, easy! And for that, we needed a partner that could bring the brand to life through strong creative, smart strategy and feel like an extension of our team. We’re delighted to be working with The Clerkenwell Brothers as we look to empower consumers to make great coffee at home.”
Tilly Niven, Account Director at The Clerkenwell Brothers, said: “We’re delighted to be working with CafePod as we look to collectively build on their previous success and supercharge their future. Their innovation, independent spirit, exceptional quality and variety define them as a true challenger in a category that continues to grow. It will be a pleasure to bring their message to the masses in a memorable way.”
Source: The Clerkenwell Brothers