Designed by Ho Chi Minh-based agency Rice Creative, each can features hundreds of hand-drawn swallows arranged around a lovely custom script that forms a series of meaningful Vietnamese wishes. The three characters are “An”, which means “Peace”, “Tài”, which means “Success”, and “Lộc” which means “Prosperity”. They are widely exchanged during Têt and are found on traditional decorations.
Coca-Cola is widely consumed during the festive season, and the cans are a clever and modern way of spreading millions of Têt wishes while still paying heed to Vietnamese tradition and culture.
View the rest of the striking can designs below.