Lemon & Paeroa Gives Some Unlikely Kiwis the Best Day Ever

Lemon & Paeroa Gives Some Unlikely Kiwis the Best Day Ever

Lemon & Paeroa (L&P) are back and more Refreshingly Different than ever in their new campaign, Best Day Ever. Teaming up with DDB New Zealand, L&P are celebrating a humorously different view of the world by following two guys who are having the best day of their lives. Launching this week, Best Day Ever goes […]

Fanta Goes ‘Too Dark’ with Halloween Snapchat-Led Campaign

Fanta Goes ‘Too Dark’ with Halloween Snapchat-Led Campaign

Fanta is looking to further establish its connection to Halloween with a new digital, social and out-of-home campaign from digital creative agency Movement.  Fanta will look to reach teens in order to build a lasting association between the brand and Halloween. The campaign will encourage engagement and co-creation with Fanta, while driving both awareness and […]

Coca-Cola Embraces Augmented Reality with Interactive Experience

Coca-Cola Embraces Augmented Reality with Interactive Experience

As augmented reality becomes more of a transformational technology for the marketing industry, more brands are adopting it in various ways. Coca-Cola decided to invite viewers into its immersive AR plunge through its app in collaboration with Ogilvy Mexico and VFX house Timber. Santa Monica-based Timber worked with Ogilvy to create 3D elements needed for the interactive AR experience where users […]

Diet Coke Tries for Trendy with ‘You Do You’ Campaign by Wieden & Kennedy London

Diet Coke Tries for Trendy with ‘You Do You’ Campaign by Wieden & Kennedy London

Diet Coke is celebrating all things modern in its latest multimillion-pound campaign, “You do you”, featuring two new ads running across digital, social, cinema and out-of-home.  Created by Wieden & Kennedy London, the surrealist “Grannies” shows a pair of OAPs ogling 84-year-old Derek via a dating app. One swiping nan says “Not looking for long […]

Coca-Cola’s Latest TV Ad by Ogilvy Sydney Thanks Australians for Recycling

Coca-Cola’s Latest TV Ad by Ogilvy Sydney Thanks Australians for Recycling

Coca-Cola Australia has launched a major marketing campaign via Ogilvy Sydney, to thank Australians for recycling. It follows the announcement earlier this year that seven out of 10 of Coca-Cola’s range of drink bottles in Australia will be 100% recycled plastic by the end of 2019. The comprehensive campaign will be led by a new […]

Delia Smith Makes Surprise Appearance in New Coca-Cola Premier League Advert

Delia Smith Makes Surprise Appearance in New Coca-Cola Premier League Advert

Coca-Cola, the Official Soft Drink partner of the Premier League, has unveiled a new version of its ‘Where Everyone Plays’ TVC to welcome the three promoted clubs – Aston Villa, Norwich City and Sheffield United – to the Premier League. The updated advert, directed by Stacey Wall, features fans of each of the newly promoted […]

Coca-Cola Dramatises Memories of the First Sip in Adventures of a Giant Tongue

Coca-Cola Dramatises Memories of the First Sip in Adventures of a Giant Tongue

Coca-Cola wants its customers to think back to the moments and memories they associate with taking their first sip of its iconic fizzy drink. Taste is one of the strongest senses out of the five. Just placing something tasty on the tip of your tongue has the capacity to send you back to pleasant memories of […]

Honest Tea Shows How ‘Small Decisions’ Can Impact an Entire Supply Chain

Honest Tea Shows How ‘Small Decisions’ Can Impact an Entire Supply Chain

Coca-Cola’s Honest Tea wants to show how buying less-surgery drinks can make waves down the entire supply chain, lifting up communities around the world along the way. Honest’s new ‘Small decision. Big impact’ campaign highlights the brand’s longstanding mission to democratise organics and promote economic opportunity – as well as its expanding portfolio. Looking to promote its […]

Taproot Dentsu Creates ‘Made Differently’ Campaign for Smartwater

Taproot Dentsu Creates ‘Made Differently’ Campaign for Smartwater

Coca-Cola India has enlisted Indian celebrities Rana Daggubati and Radhika Apte to help promote its premium water brand Smartwater. The ‘Made Differently’ campaign highlights the unique and distinct characters of the two brand ambassadors in a bid to showcase the innovative elements of the Smartwater brand. The campaign by Taproot Dentsu, aims to position people […]

Coca-Cola Turns Fans’ World’s Upside-Down with the Launch of a Stranger Things Arcade

Coca-Cola Turns Fans’ World’s Upside-Down with the Launch of a Stranger Things Arcade

Netflix’s Stranger Things is nearly back, and fans are raring, once again, to be transported back to the 80’s for a summer in Hawkins. As Stranger Things states – “One summer can change everything” and coincidentally, the summer of 1985 changed everything for Coca-Cola as well. Launching on the 4th July, season three of the hit show will be set […]

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