First-of-its-kind Coca-Cola Activation Lets A Real, Cold Beverage Come Out of a 3D Billboard

<strong>First-of-its-kind Coca-Cola Activation Lets A Real, Cold Beverage Come Out of a 3D Billboard</strong>

Created by DAVID Miami, the activation at São Paulo’s international airport is part of the brand’s new global ” Masterpiece” campaign; consumers will have the chance to interact with the iconic art piece “Girl with a Pearl Earring”, by Vermeer This is Real Magic. An ice-cold Coca-Cola, straight from the digital panel, is passed into […]

Coca-Cola and Wunderman Thompson want everyone to express for a better 2021 with a new packaging with letters of the alphabet.

Coca-Cola and Wunderman Thompson want everyone to express for a better 2021 with a new packaging with letters of the alphabet.

After years since the launch of the first “Share a Coke” successful campaign in Latin America, with names on the cans, Coca-Cola and Wunderman Thompson Brazil decided to go further and bet once again on creativity applied to packaging. With the aim of spurring a movement where teenagers mainly will be able to use the cans or […]

Coca-Cola leverages its English Premier League sponsorship in Nigeria with a campaign from FCB

Coca-Cola leverages its English Premier League sponsorship in Nigeria with a campaign from FCB

Coca-Cola is leveraging its sponsorship of the English Premier League with an integrated campaign currently running in Nigeria, and created and implemented by the soft drink’s marketing partners on the continent including FCB, Isobar, Dentsu, Ogilvy Nigeria, Town Criers and R&B Public Relations. The company’s IMC Director, Monali Shah, tasked FCB to engage the myriad […]

Coca-Cola, Ogilvy and Google Join Forces to Show the Power of What We Share at Christmas

Presenting a special dashboard to view real-time data that shows how the Christmas spirit is stronger than what divided us the rest of the year. Launching “Year to Share”, a video that compiles some of the moments that have divided people during 2019, highlighting those that have brought them together at Christmas.

Coca-Cola, Ogilvy and Google Join Forces to Show the Power of What We Share at Christmas

Coca-Cola, Ogilvy Colombia and Google join forces to show that at Christmas “what we share is stronger”. Companies have joined efforts to reveal how the trends that have divided users throughout the year are being left behind during the holiday season, which brings us together around the Christmas spirit.  Along with Ogilvy and Google, Coca-Cola intends to show with […]

Coca-Cola Unveils Giant Rainbow Welcome Mats At Premier League Stadia To Highlight That Football Is For Everyone

Coca-Cola and the Premier League are supporting Stonewall's Rainbow Laces campaign, and this weekend will unveil giant ‘Welcome’ mats outside a number of Premier League stadia 30,000 Rainbow Laces have been purchased by Coca-Cola and will be gifted to fans throughout the weekend, along with a can of Coca-Cola zero sugar Coca-Cola has joined TeamPride, a group of leading organisations committed to making sport open to everyone

Coca-Cola Unveils Giant Rainbow Welcome Mats At Premier League Stadia To Highlight That Football Is For Everyone

In support of Stonewall’s Rainbow Laces campaign, giant rainbow mats with the word ‘Welcome’ will be placed outside a number of Premier League stadiums hosting fixtures between 7-9 December, as part of Coca-Cola’s Premier League partnership and its ‘Where Everyone Plays’ campaign. With the aim of raising awareness that football is a game for everyone […]

Holidays are Coming! Coca-Cola reveals 2019 Christmas Truck Tour!

Coca-Cola Great Britain has announced the route for this year’s Coca-Cola Christmas Truck Tour • The iconic Christmas Truck returns for the ninth year to spread holiday magic across the country • This year Coca-Cola has partnered with Crisis, the national homelessness charity, to donate 10p in exchange for each can placed in a recycling bin at the truck tour

Holidays are Coming! Coca-Cola reveals 2019 Christmas Truck Tour!

Coca-Cola has officially kickstarted the countdown to Christmas as it announces the return of its iconic Coca-Cola Christmas Truck Tour, stopping off at new locations, much to the delight of eagerly awaiting fans.   Starting its tour on Friday 15th November, the Coca-Cola Truck will visit 19 stops nationwide before making its final stop in London on Sunday […]

Coca-Cola Australia embraces diversity with most inclusive ‘Share A Coke’ campaign yet

Coca-Cola Australia embraces diversity with most inclusive ‘Share A Coke’ campaign yet

Coca-Cola Australia has launched its biggest integrated marketing campaign for 2019 this month, with the return of the iconic Share A Coke. Running until the end of February, the Share A Coke campaign developed by Ogilvy Sydney, will for the first time give every Australian the opportunity to put their name on a Coke bottle. […]

Fanta teams with TikTok in Australia for new Halloween campaign

Fanta teams with TikTok in Australia for new Halloween campaign

Fanta has launched a major new marketing campaign in Australia via Ogilvy Sydney to further build the brand’s strong association with the fun and creativity of Halloween. The campaign will mark the first time the brand has leveraged the hugely popular video sharing platform TikTok. The Fanta Halloween campaign has also been created and produced […]

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