Coca-Cola’s Latest TV Ad by Ogilvy Sydney Thanks Australians for Recycling

Coca-Cola’s Latest TV Ad by Ogilvy Sydney Thanks Australians for Recycling

Coca-Cola Australia has launched a major marketing campaign via Ogilvy Sydney, to thank Australians for recycling. It follows the announcement earlier this year that seven out of 10 of Coca-Cola’s range of drink bottles in Australia will be 100% recycled plastic by the end of 2019. The comprehensive campaign will be led by a new […]

Delia Smith Makes Surprise Appearance in New Coca-Cola Premier League Advert

Delia Smith Makes Surprise Appearance in New Coca-Cola Premier League Advert

Coca-Cola, the Official Soft Drink partner of the Premier League, has unveiled a new version of its ‘Where Everyone Plays’ TVC to welcome the three promoted clubs – Aston Villa, Norwich City and Sheffield United – to the Premier League. The updated advert, directed by Stacey Wall, features fans of each of the newly promoted […]

Coca-Cola Dramatises Memories of the First Sip in Adventures of a Giant Tongue

Coca-Cola Dramatises Memories of the First Sip in Adventures of a Giant Tongue

Coca-Cola wants its customers to think back to the moments and memories they associate with taking their first sip of its iconic fizzy drink. Taste is one of the strongest senses out of the five. Just placing something tasty on the tip of your tongue has the capacity to send you back to pleasant memories of […]

Honest Tea Shows How ‘Small Decisions’ Can Impact an Entire Supply Chain

Honest Tea Shows How ‘Small Decisions’ Can Impact an Entire Supply Chain

Coca-Cola’s Honest Tea wants to show how buying less-surgery drinks can make waves down the entire supply chain, lifting up communities around the world along the way. Honest’s new ‘Small decision. Big impact’ campaign highlights the brand’s longstanding mission to democratise organics and promote economic opportunity – as well as its expanding portfolio. Looking to promote its […]

Taproot Dentsu Creates ‘Made Differently’ Campaign for Smartwater

Taproot Dentsu Creates ‘Made Differently’ Campaign for Smartwater

Coca-Cola India has enlisted Indian celebrities Rana Daggubati and Radhika Apte to help promote its premium water brand Smartwater. The ‘Made Differently’ campaign highlights the unique and distinct characters of the two brand ambassadors in a bid to showcase the innovative elements of the Smartwater brand. The campaign by Taproot Dentsu, aims to position people […]

Coca-Cola Turns Fans’ World’s Upside-Down with the Launch of a Stranger Things Arcade

Coca-Cola Turns Fans’ World’s Upside-Down with the Launch of a Stranger Things Arcade

Netflix’s Stranger Things is nearly back, and fans are raring, once again, to be transported back to the 80’s for a summer in Hawkins. As Stranger Things states – “One summer can change everything” and coincidentally, the summer of 1985 changed everything for Coca-Cola as well. Launching on the 4th July, season three of the hit show will be set […]

Coca-Cola Refreshes Special Moments in Milan with Vibrant Ad by Publicis Italy

Coca-Cola Refreshes Special Moments in Milan with Vibrant Ad by Publicis Italy

K48 has produced a fresh new film for Coca-Cola with creative agency Publicis Italy. Helmed by young Italian-Russian director Van Khokhlov, this short but amusing film bursts with energy.  The ad captures a group of young friends enjoying a summer’s day on a rooftop. They chat, laugh, and joke – refreshing their day with a […]

Nutriboost Gets Parents Through School Pick-up in Newly Launched Campaign by McCann Sydney

Nutriboost Gets Parents Through School Pick-up in Newly Launched Campaign by McCann Sydney

Coca-Cola Australia has marked the launch of new milk drink Nutriboost with a new campaign via McCann Sydney. The integrated marketing campaign is led by a new TVC and spanning digital media, POS, and in-store sampling and will run from now until 2020. As the newest brand in the dairy segment, Nutriboost offers both great […]

Coca-Cola and The Swedish Football Association Launches Statues of Four Female Football Stars

Coca-Cola and The Swedish Football Association Launches Statues of Four Female Football Stars

For the first time four Swedish female football players will be honored with an identical statue each in scale 1:1 in cement. The statues are part of the initiative Football Forevher which Coca-Cola is launching together with The Swedish Football Association to increase visibility of female football players. The purpose with the initiative is to influence attitudes […]

Coca-Cola, Google & Publicis Launch a Video Search Engine to Make Israeli Youngsters’ Life Decisions Easier

Coca-Cola, Google & Publicis Launch a Video Search Engine to Make Israeli Youngsters’ Life Decisions Easier

Coca-Cola has always championed young people, and while being young is mostly perceived as being carefree – reality couldn’t be further away from the truth. The average person makes over 30,000 choices a day and when you’re young making life defining choices can be terrifying… and with thousands of results an online search delivers, it’s […]

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