Drambuie Appoints That Lot as Social Agency of Record

Drambuie, the whisky liqueur brand, has appointed creative social agency That Lot as its social agency of record following a competitive pitch. That Lot is part of The Weber Shandwick Collective (TWSC), the world’s leading earned-first network.

Starting this month, That Lot has been tasked with supporting Drambuie by driving consideration among younger audiences, building an engaged social community and forming influencer partnerships.

Rachel Scott-Martin, Global Head of Communications – Incubation Brands, Drambuie said: “We’ve been impressed by That Lot’s creativity and ability to produce exciting, engaging content that aligns perfectly with our brand. We’re confident That Lot will help us capture the attention of younger audiences and bring fresh energy to our social media strategy. We’re excited to work together to not only grow our presence but also inspire and excite our customers.”

As part of the remit, That Lot will also lead the launch of Drambuie’s new serve, the “Freddo Espresso,” introducing it to audiences and elevating its presence across social platforms.

Dylan Davenport, EVP, Brand, TWSC, said: “We’re thrilled to be working with such an iconic brand like Drambuie. The team already has loads of exciting ideas to bring Drambuie’s story to life. We can’t wait to build on their rich heritage while driving engagement and connection through standout social content.”

This win highlights That Lot’s growing reputation for social creativity, as the agency continues to build brands the social way, recently attracting clients such as Greggs, Adobe and Tombola.

Source: The Weber Shandwick Collective

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