Festive facts from Mintel for Christmas

As the final countdown to the festive season begins, Mintel gets into the holiday spirit with a variety of festive stats and figures covering the food and drink, health, alcohol, shopping, household and personal care sectors.

Food, Spirits and Baking Habits

  • What’s your Christmas tipple? Over a third (36%) of consumers who drink dark spirits claim Whisky/Bourbon as their favourite at Christmas and New Year, compared to 21% for Brandy/Cognac/Armagnac and 17% for Dark/Golden/Spiced Rum.
  • Over one in ten (11%) of Britain’s bakers tend to only bake at home for special occasions.
  • Some 62% of Brits buy novelty and boxed chocolates as a gift for Christmas to sweeten up their holidays.
  • Champagne appears to have lost some of its appeal at Christmas and Easter, as Sparkling Wine users in the UK are now more likely to drink it than Champagne (48% against 46% respectively).

Christmas Dinner

  • All set for the big bird? By the end of 2012, British consumers are expected to have gobbled up 89,000 tonnes of turkey.
  • Fresh or frozen? Frozen potatoes grew 6.3% year on year to account for 12% of the UK potato market in 2011.
  • It’s all (flavoured) gravy – a quarter (25%) of Brits would like to see more interesting flavours of Gravy – and the same number (25%) would like to see Gravy with more authentic ingredients.
  • Prepare the Cheeseboard – 18% of Brits consume Cheese after dinner.

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