Today, Papa Johns launches the world’s first-ever space-flavoured pizza – a giant leap for mankind – that follows the world’s first space-inspired soda.
Inspired by chorizo’s fame as the world’s furthest travelled sausage – having gone into space with Spanish astronaut, Pedro Duque, in 1998 – the new space inspired pizza range combines chorizo’sstratospherically delicious flavours with Papa Johns’ signature pizzas, Papadia and rolls.
Dr Chris Welch, a world-leading ‘spaceologist’ and former Vice-President of the International Aeronautical Federation, analysed the composition of Papa Johns’ new range and uncovered the striking similarities between the tastes, textures and appearance of chorizo and space.
Commenting on this discovery, Dr Chris Welch said: “Spicy flavours like chorizo have long been a favourite space food among hungry astronauts, which is why it has enjoyed such a rich space heritage. But surprisingly, as recent evidence has revealed, its flavours and distinct aromas could really be considered out of this world – with traces of the same aromatic compound thought to be found in both space and chorizo.”
The space inspired pizza range is supported by a multi-channel global marketing campaign taking pizza fans on an intergalactic journey of taste discovery of Planet Chorizo. The culturally disruptive Planet Chorizo campaign film explores the out of this world flavours, colours and beauty of chorizo and features a futuristic campaign track.
Bringing Planet Chorizo’s outer space glamour down to Earth, Chelsie Lane cosmetics has created a limited edition Chorizo Style Lipstick to celebrate Papa Johns’ new range and chorizo’s space heritage.
The lipstick, closely resembling chorizo’s marbled texture and infused with an authentic chorizo style scent, is available to buy now internationally via Chelsie Lane’s website. The lipstick launches in the home of chorizo at Madrid Fashion Week today.
Jo Blundell, VP of International Marketing at Papa Johns, comments: “Our latest Chorizo campaign is another example of our global strategy to elevate premium ingredients, which has seen positive commercial impact last year when we launched Cheddar and Pulled Meats. And how better to elevate, than going into space with a fun Gen Z inspired campaign exploring the exciting tastes, colours and beauty of this spicy sausage.”
The addition of chorizo – a trending food flavour for 2022– further strengthens Papa Johns’ Better Ingredients. Better Pizza commitment to recipe innovation and food superiority.
Papa Johns’ new Chorizo range includes delicious new pizzas such as the Planet Chorizo, Chorizo Orbit with Olive & Onion and Cosmic Chorizo Chicken as well as a Cosmic Chorizo Chicken Papadia and Chorizo Space Rolls side order.
All are available to order now via www.papajohns.com or via the app. The Chorizo range will vary by market.
Source: Papa Johns
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