Leeds based creative agency Fun have recently completed a branding project for the start-up alcohol free company Drynks Unlimited.
Drynks has gone from strength to strength – Appearing on BBC2’s Dragons Den last month where they won the backing of Dragon Sara Davies, securing listings with all Booths Food Stores and obtaining UK wide distribution with national drinks wholesaler Matthew Clark.
Paul Alexander, co-owner of Fun, said “We specialise in creating and refreshing alcohol brands so it was a great opportunity to work on an alcohol free project. We started building the brand from scratch after entrepreneur Richard Clark, founder of Drynks Unlimited, came to us with the idea for a range of alcohol free drinks.”
Drynks Unlimited launched with a range of Smashed ciders, beers and a lager which have proved extremely popular and there are plans to launch further brand extensions including wine and spirits – all alcohol free.
Sarah Alexander, co-owner of Fun, added “From naming and creating the overarching brand, creating the look & feel for the brand, from packaging design for bottle, can and multi-pack formats to developing advertising concepts and brand tone of voice, this was a real case of starting with a blank piece of paper. Seeing the start-up business become so successful has proved our work a success!”
Fun Agency, based on North Street in Leeds was founded just over two years by husband and wife duo Paul and Sarah Alexander. Specialising in food, drink and leisure sectors they are seriously good at brand defining ideas.
Source: FUN Agency