Desperados Launches First Alcohol-Free Innovation, Desperados Virgin 0.0%

· Desperados Virgin 0.0% offers a new taste experience for the increasing number of consumers who want more choice within the low and no-alcohol category. With 100% flavour and 0% alcohol, Desperados Virgin 0.0% will enable consumers to Live Today, Love Tomorrow.

Desperados Launches First Alcohol-Free Innovation, Desperados Virgin 0.0%

Born from a wild experiment, Desperados Virgin 0.0% pushes the boundaries of non-alcoholic alternatives and unleashes the adventurous side of beer drinkers. The brand’s first alcohol-free innovation delivers the ultimate refreshment, bringing the Desperados vibe to any occasion – all without the alcohol.  Offering 100% taste with 0% alcohol, Desperados Virgin 0.0% unlocks a new experience for the growing number of drinkers who want more […]

Carlsberg pursues better through alcohol-free beer in new ad with actor Mads Mikkelsen

Carlsberg pursues better through alcohol-free beer in new ad with actor Mads Mikkelsen

Carlsberg is starting 2021 with a toast to alcohol-free beer as it unveils its latest ad featuring Danish actor Mads Mikkelsen. Carlsberg 0.0’s first global ad comes at the start of a year which is predicted to see more people drink alcohol-free beer than ever before.  Alcohol-free beer has seen huge growth in recent years […]

Fun Agency create new start-up brand Drynks Unlimited

Fun Agency create new start-up brand Drynks Unlimited

Leeds based creative agency Fun have recently completed a branding project for the start-up alcohol free company Drynks Unlimited. Drynks has gone from strength to strength – Appearing on BBC2’s Dragons Den last month where they won the backing of Dragon Sara Davies, securing listings with all Booths Food Stores and obtaining UK wide distribution […]

Elmwood Leeds creates Amplify, a bold, playful new zero-alcohol drinks brand that is “Free of alcohol, free in spirit.”

Elmwood Leeds creates Amplify, a bold, playful new zero-alcohol drinks brand that is “Free of alcohol, free in spirit.”

Intercontinental Brands – the company behind Slingsby – has launched Amplify, its first ever zero-alcohol distilled spirit brand, created by Elmwood Leeds. Elmwood developed the brand strategy, the value proposition and distinctive point of view, as well as its name, visual identity, tone of voice, packaging design, and the website design and development. Through its […]

Highball Alcohol-Free Cocktails served with branding by Path

Highball Alcohol-Free Cocktails served with branding by Path

Design consultancy Path has partnered with The Original Free Drinks Company in the creation of Highball, a range of alcohol-free, ready-to-drink cocktails. Debuting in the UK this month, Highball offers an alternative adult drink experience with a bold expression that rings true to classic cocktail culture. No and low alcohol is the fastest growing drinks […]

HEINEKEN ‘Say Yes’ to Alcohol-Free Beer and Cider in New Campaign by Twelve

HEINEKEN ‘Say Yes’ to Alcohol-Free Beer and Cider in New Campaign by Twelve

Creative agency Twelve announced the launch of a series of ads promoting HEINEKEN UK’s alcohol-free beer and cider range: Heineken 0.0, Birra Moretti Zero, and Old Mout Alcohol-free. As the no-and-low continues to develop, the campaign — titled ‘Say Yes’ — calls on shoppers to reappraise the category and its relevance by highlighting relevant consumption […]

Newly Formed BevZero Targets Non-Alcoholic Bulk Wine Sector

Newly Formed BevZero Targets Non-Alcoholic Bulk Wine Sector

BevZero will supply premium non-alcoholic wine, and beer products, through the use of technology that includes the spinning cone column and, more recently, its Go-Lo technology. It will utilise ConeTech’s technologies, which allows for the removal of 100% of the alcohol from a wine, or beer, it says, without compromising the quality of the finished product. […]

Café 0.5 – Ghost Ship Alcohol Free Breakfast Brewhouse Opens with a Closing Time of Just Midday

Café 0.5 – Ghost Ship Alcohol Free Breakfast Brewhouse Opens with a Closing Time of Just Midday

To mark the launch of its new de-alcoholised 0.5% beer, award-winning Southwold brewer, Adnams, is launching Café 0.5 – a morning brewhouse open between the hours of 8am-12pm – solely serving its new Ghost Ship Alcohol Free. The opening promises to be anything but the usual setting you’d expect to see a pint of beer […]

B&B Studio Brings Credibility to Alcohol-Free with New Brand Creation Infinite Session

B&B Studio Brings Credibility to Alcohol-Free with New Brand Creation Infinite Session

B&B studio has created the name, positioning, identity and packaging for alcohol-free beer brand Infinite Session. With plans to create a full range of non-alcoholic beers, Infinite Session has launched with its first product – a 0.5% pale ale, which has recently launched in cans into Tesco and Marks & Spencer. Despite its rapid growth as […]