Leeds based creative agency, Fun, have launched a campaign for the plant based snack brand Harvest Snaps owned by Calbee. The ‘Plant based just got tasty!’ campaign follows Fun Agency’s focussed brand strategy work and drives the message that Harvest Snaps offers healthier snacking without compromising on flavour.
The creative features animated type illustration by Andy Smith and was rolled out across animated 6-sheets, digital advertising, and in-store POS along with a print ad campaign.
Libby Connolly Head of Strategy said “we’re excited to be challenging the category with these uncompromisingly bold-tasting healthier snacks. Our creative will drive demand across audience segments and there are big plans for the brand in the near future which we’re delighted to be an integral part of”
“It was a tasty project to work on, rolled out across multiple touch points and bringing a sense of fun to the plant based snacking aisle’” added Fun’s Sarah Alexander
Fun Agency worked with Calbee UK last year to rebrand Harvest Snaps and rolled out the new packaging across multiple Skus.
Source: Fun Agency