Repositioning Tideford Organics as the curators of joyful plant-based flavours.

Repositioning Tideford Organics as the curators of joyful plant-based flavours.

Following its acquisition by Yeo Valley Organic, Tideford Organics has rebranded with the help of Bristol-based agency The Space Creative. The Space Creative has developed a distinctive and ownable visual identity for Tideford, setting it apart from Yeo Valley‘s more traditional soup range. The outcome is a vibrant, refreshing design that elevates shelf presence and […]

Butterfly Cannon creates ZOE’s first own-brand product; the category-defining wholefood supplement Daily30+

Butterfly Cannon creates ZOE’s first own-brand product; the category-defining wholefood supplement Daily30+

ZOE, the science and nutrition company, is on a mission to improve the health of millions by helping people make smarter food choices. Already well-known for their personalised nutrition guidance & technically advanced at-home tests with distinctive yellow branding, such as their connected skin patches, as sported by Dragon’s Den investor, Steven Bartlett. ZOE are […]

Boundless Brand Design takes Tenzing to new heights

Boundless Brand Design takes Tenzing to new heights

Plant-based and planet-positive, Tenzing Natural Energy needed to refresh their packaging design and more clearly communicate their natural, sustainable credentials, alongside the power and impact of the ‘energy’ drink. The category is busy, with new entrants fighting for shelf space. The brand needed a clearer, single minded design approach that would draw consumers in and […]

Kallø takes snacking to the next level with NEW Organic Veggie Dips

Kallø takes snacking to the next level with NEW Organic Veggie Dips

Boasting bold flavours and organic ingredients, Kallø Veggie Dips are well positioned to meet ongoing trends for flavoursome plant-based snacks Kallø, the B Corp healthier snack and stock pioneer owned by Ecotone UK, is making its debut into the dips category with organic Veggie Dips. Featuring a unique tomato-based recipe combined with organic vegetables and […]

Tiba Tempeh becomes the world’s highest-scoring meat-free B-Corp!

Tiba Tempeh becomes the world’s highest-scoring meat-free B-Corp!

Tiba Tempeh is now the world’s highest scoring B-Corp™ in the meat-free category with a significant impact score of 108.8. The company is also the 8th highest-scoring UK food B-Corp from over 170 certified UK Food B Corps. B-Corp certification recognises companies that meet high standards of social and environmental performance, accountability and transparency. Tiba […]

Better Nature Tempeh scales up distribution in Tesco and Asda to become the UK’s fastest-growing wholefood protein brand

Better Nature Tempeh scales up distribution in Tesco and Asda to become the UK’s fastest-growing wholefood protein brand

Meat-free challenger, Better Nature Tempeh, will this week scale up distribution in Tesco and Asda to become the UK’s fastest-growing wholefood protein brand. The brand, which champions tempeh – the gut-friendly, wholefood protein from Indonesia – has defied the meat-free category downturn to grow business by 250% year-on-year and increase distribution to over 1,000 supermarkets […]

Tesco reveals brand identity and packaging for new Root & Soul range

Tesco reveals brand identity and packaging for new Root & Soul range

Tesco has unveiled its new plant-forward product range, Root & Soul, with brand identity and packaging created in partnership with global branding and design agency, Coley Porter Bell. The range will inspire shoppers to eat more veg-based meals that are easy to prepare and packed with tasty, high-quality ingredients. In collaboration with Coley Porter Bell, […]

SAVVY SWEETS ENTERS THE GUT-FRIENDLY, FUNCTIONAL SWEETS FRAY

SAVVY SWEETS ENTERS THE GUT-FRIENDLY, FUNCTIONAL SWEETS FRAY

Guilt-free sweets almost sound too good to be true, but as a nation of voracious snackers and confectionery aficionados the opportunity for prebiotic-friendly, 100% plant-based sweets with a light calorie footprint to blaze a health-conscious trail in the UK has been gathering pace for some while. Step forward Savvy Sweets, a 4-strong range of sublime […]

NotCo & GUT present: Not So Happy Animals – A campaign that questions the dark reality of the food industry.

NotCo & GUT present: Not So Happy Animals – A campaign that questions the dark reality of the food industry.

The plant-based food brand questions the representation of happy animals in the logos of the food we buy every day. Today, NotCo, in collaboration with creative agency GUT Mexico City, debuted a new campaign titled “Not So Happy Animals,” which focuses on raising awareness and promoting the adoption of a plant-based diet with a creative […]

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