London-based brand and packaging agency Greatergood® Brands has created a new vitamin challenger brand, Hello Vitamins, designed to compete confidently with own-label ranges, DTC disruptors and entry-level Amazon products.
Working across brand strategy, visual identity, packaging design and e-commerce website design, Greatergood® was tasked with building a vitamin brand that felt clear, credible and desirable in a crowded and often confusing category.
The ambition was not to reinvent vitamins, but to simplify them. Hello Vitamins needed to communicate benefits quickly, stand out at shelf speed and feel elevated enough to be proudly displayed in kitchens, bedrooms and bathrooms.
Greatergood® developed the brand from the ground up, creating a cohesive identity system capable of launching nine SKUs simultaneously. A structured packaging design system ensures clarity across the range, while bespoke, vibrant illustrations subtly reference the functional benefits of each product. The result is a family of products that feel connected yet instantly distinguishable.
The new brand balances clinical reassurance with visual warmth, positioning Hello Vitamins as both trustworthy and design-led. From packaging to digital touchpoints, the identity has been built to cut through on shelf and online.
Hello Vitamins now enters the market with a confident, benefit-led presence that elevates everyday supplementation into something considered, collectable and proudly visible in the home.
Source: Greatergood®
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