HEINZ Unveils Sauce Solution – HEINZ SPOON FRIEZ – FRY-NALLY Allowing Fans To Get A Decent Dollop This National Fries Day

Conceived by ad agency Africa and activated by Wonderland Communications, Hogarth and TasteHead, the campaign aims at helping the 84% suffering from “Friestration”

Whether they’re fries, frites or chips – the golden, crunchy, yet soft potato sticks are loved all over the world.  Being the universal treat they are, each culture has its own take on the recipe, however, what isn’t up for debate is that French Fries without sauce is a big no-no. 

According to a global study commissioned by condiment connoisseurs, Heinz, 9 in ten(95 per cent) of us simply refuse to eat one without the other. With so much significance placed on sauce, it comes as no surprise that 84 per cent of sauce superfans are often left feeling ‘fries-trated’, never being able to achieve a decent dollop of sauce they desire on a single fry.  

With a whopping 4.5 billion French Fries eaten every single year worldwide, Heinz plannes to put an end to sauce suffering last week during National Fries Day – celebrated at the United States, 13th July), by unveiling a new solution, dubbed ‘Heinz Spoon Friez’

Fried potatoes come in many different shapes and sizes, but due to the French Fry’s classic, long, thin style, it becomes problematic for those who want to prioritise sauce over potato, due to their slender frame and limited surface area. 

Made out of potato and resembling the same shape of a traditional spoon, the potato ‘bowl’ head will fry-nally allow sauce superfans to scoop more of their Heinz condiment of choice.

So, whether you are keen for Tomato Ketchup or mad about Mayonnaise – Heinz Spoon Friez will allow you to enjoy more of the unmistakable taste of Heinz sauces that you know and love. 

The idea was conceived by the Brazilian ad agency Africa, Wonderland Communications in the UK developed the global communications and earned media strategy and TasteHead, also in the UK, developed the product recipe in collaboration with Heinz.

Several countries around the world activated the campaign, including the US, UK, Germany, Spain, Italy, Netherlands, France, UAE, Saudi Arabia, Egypt, China and Japan.

Source: Heinz

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