Kallø, the organic stocks and rice cake brand owned by Ecotone UK (formerly Wessanen UK), has launched a new digital marketing campaign titled ‘Better by Nature’.
The execution aims to inspire and facilitate more natural food choices while connecting new customers to Kallø’s range of real-food products.
Wholesome animations linking the brand’s leading products with wild animals will feature in streamed video content across Facebook and Instagram. Bringing the playful brand personality to life, each animation is centred around catchy, play-on-word slogans such as: ‘I only opt for quality toppings, so only Kallø goes into my shopping’.
Running throughout January and February, the assets will be further amplified on news and lifestyle media sites to extend brand reach. The full campaign and social activity is set to deliver 30m impressions and 12.8m reach.
Kallø is further bolstering its ‘Better by Nature’ philosophy through its partnership with plant-based influencers BOSH! Kallø and BOSH! have combined the power of nature into a series of delicious mood-boosting meals that are the perfect substitute to the usual go-to unhealthy processed food. Aiming to inspire, the influencer duo hosted a live cook-a-long of these dishes on Blue Monday across their social channels, reaching a potential of 3.9m followers.
Kallø will also work closely with a further series of micro-influencers that are taking the baton from BOSH! to create more mood boosting meals to help followers feel ‘Better by Nature.’ The brand predicts that over 50 pieces of content will impact with 2.1M impressions and 230k brand engagements.
To increase visibility of the campaign with shoppers, Kallø is supporting the campaign with a shopper marketing activation and product promotions across major supermarket and online retailers, aiming to generate a further 6-7 million impressions.
Hayley Murgett, Kallø Brand Controller at Ecotone UK (formerly Wessanen UK) says:
Kallø’s Better by Nature campaign highlights the intrinsic link between nature and the huge impact customers can have through the foods they eat. The execution makes strong parallels between Kallø’s simple ingredients and processes and the importance of food that is good for you and good for the planet. BOSH! have been instrumental in reaching a highly targeted audience and inspiring them with mood-boosting recipes during a time where we could all use a little pick me up.
Aligned with its organic principles, Kallø’s range of all-natural foods contain no artificial flavours, preservatives, or MSG.