B&B studio blends emotion and function in new brand creation for OATH

B&B studio blends emotion and function in new brand creation for OATH

Functional drinks brand OATH has launched in the US with a bold visual identity by London-based B&B studio. The new brand creation has been released as a range of four ready-to-drink flavours, with organic ingredients carefully selected for their health and wellness benefits. B&B studio has created the brand strategy, naming and visual identity design for OATH, which […]

Organic September brings feel-good brands together for first time

Organic September brings feel-good brands together for first time

Three household names have joined together in an advertising campaign for the first time to promote the benefits of organic to Ocado and Waitrose shoppers for Organic September. Combining the power of Whole Earth, Kallo and Clipper Teas, natural food company Wessanen UK is running a series of striking animated adverts in prime, front-of-store locations across […]

Unique Swedish Drink ‘My Foodie’ Lands in the UK

Unique Swedish Drink ‘My Foodie’ Lands in the UK

Sweden’s My Foodie, a revolutionary range of potato-based organic drinks, has launched in the UK. Tapping into the growth of flexitarian and vegan diets, each of the three flavours features a unique and nutritious blend of potato and rapeseed oil, combined with apple juice and one type of berry – blueberry, raspberry or sea buckthorn […]

PRO 2GO Shakes Up Health and Wellbeing Snack Market with Energetic £5m Brand Relaunch Campaign

PRO 2GO Shakes Up Health and Wellbeing Snack Market with Energetic £5m Brand Relaunch Campaign

Health and wellbeing snack brand PRO 2GO has announced a major new £5m brand relaunch campaign. The initiative was developed in partnership with creative agency ELVIS. In its biggest push to date, the SCI-MX Nutrition-owned, protein-based healthy snack brand has worked with ELVIS to develop a campaign which aims to drive awareness and trial of […]

Adam Scott Narrates “the Ridiculous New Rules of Soccer” for Stonyfield Organic’s #PlayFree Initiative

Adam Scott Narrates “the Ridiculous New Rules of Soccer” for Stonyfield Organic’s #PlayFree Initiative

 Stonyfield Organic, the US’ leading organic yogurt maker and a mission-led brand known for rewriting the rules to deliver healthy food and a healthy planet, has added some star power to its #PlayFree initiative. In a newly released video, “The Ridiculous New Rules of Soccer” featuring actor Adam Scott, perhaps best known for his role as Ben Wyatt on television’s Parks […]

Nature’s Path Pushes 30-Year Organic Heritage with New Look

Nature’s Path Pushes 30-Year Organic Heritage with New Look

Following hot on the heels of launching four new products, the UK’s leading gluten-free cereal brand Nature’s Path has revamped its packaging. The vibrant designs not only give a genuine ‘family’ feel to the brand’s extensive range of cereals, but greatly increase stand-out on shelf and also add real vibrancy to the entire fixture. Crucially, […]

Dunkin’ and Actress Olivia Wilde Team to Introduce the Home that Runs on Dunkin’

Dunkin’ and Actress Olivia Wilde Team to Introduce the Home that Runs on Dunkin’

For years America has run on Dunkin’, and Dunkin’ Donuts Coffee at Home is bringing that slogan to life in New York City with the Home That Runs on Dunkin’, the tiny home powered by spent coffee grounds. The Home That Runs on Dunkin’s biofuel was developed by Blue Marble. They created a custom B80 blend using […]

Kallø supports Stock Pots with Organic September campaign

Kallø supports Stock Pots with Organic September campaign

Kallø, the natural food brand owned by Wessanen UK, will be taking part in a dedicated Organic September activity in Sainsbury’s as part of a wider campaign run by the Organic Trade Board to raise awareness of the brand’s Organic Stock Pots and Rice Cakes. Throughout Organic September, Kallø is running a Nectar card coupon promotion […]

Earth’s Best Unveils New “Organic Looks Like This” Campaign by Burns Group

Earth’s Best Unveils New “Organic Looks Like This” Campaign by Burns Group

Organic baby food brand Earth’s Best, have launched their first major integrated campaign, created in partnership with Burns Group. The new campaign, “Organic Looks Like This” asserts Earth’s Best’s leadership in organic baby food. Earth’s Best was the first branded organic baby food, and for over 30 years has been dedicated to making quality organic […]

HiPP Organic to Encourage Consumers to ‘Feel HiPP’ with Bold New Repositioning

HiPP Organic to Encourage Consumers to ‘Feel HiPP’ with Bold New Repositioning

 HiPP Organic is thrilled to be introducing its new brand repositioning to the baby food category; ‘Feel HiPP’. The exciting new messaging and positioning from one of the UK’s most loved organic baby food brands, aims to excite and engage parents to ‘Feel HiPP’ throughout their weaning journey; enjoying and embracing every moment they […]

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