Britain’s largest organic brand Yeo Valley Organic has rolled out connected packaging across all products as part of their new ‘Put Nature First’ brand platform. Working with connected consumer agency SharpEnd, Yeo Valley Organic can now engage directly with their consumers through their most scalable media asset. Yeo Valley – Put Nature First from SharpEnd […]
With an already significant presence in ‘Optimal Health,’ clean-deck condiments, it was only a matter of time before Hunter & Gather entered the ketchup fray with an unsweetened tomato sauce offer (Unsweetened Classic Tomato, Unsweetened Barbecue & Unsweetened Spicy Chipotle) that uses only organic tomatoes and absolutely no added sugars, dates, fruits or sweeteners for sweetening. The […]
Clipper Teas, the ethical tea brand owned by Wessanen UK, has launched an Organic Tea Advent Calendar designed to surprise and delight tea lovers in the run up to Christmas. The Clipper Organic Tea Advent Calendar (£4.99, 48g) is available online at clipper-teas.com, via Amazon and in health food trade stores from this month. The new SKU contains 24 tea […]
As the leading supplier of authentic Japanese Teas in the UK, Clearspring were keen to strengthen their current packaging to reflect this. Branding and Packaging Design Specialists Mayday were invited to create a solution with authenticity at its core. Authenticity informs everything Clearspring undertake and as such, Mayday wanted to intrinsically link the brand with […]
Clipper partners with female influencers to promote Fairtrade Fortnight ‘She Deserves’ campaign
The world’s largest Fairtrade tea brand, Clipper Teas has enlisted support from high-profile activist and television presenter, Katie Piper, to highlight the positive impact of ethical tea production in support of Fairtrade Fortnight. Katie will be acting alongside other influential female influencers such as chef, Melissa Hemsley and yogi, Cat Meffan, to share their favourite […]
Brännland Cider to establish 10 hectares of commercially viable and productive apple orchards in collaboration with farmers, regional governments as well as national and international stakeholders from academia and business. Bringing together these stakeholders within the agricultural sector has been ongoing since 2017 in parallel with Västerbotten-based ice cider producer Brännland Cider establishing its ciders […]
Functional drinks brand OATH has launched in the US with a bold visual identity by London-based B&B studio. The new brand creation has been released as a range of four ready-to-drink flavours, with organic ingredients carefully selected for their health and wellness benefits. B&B studio has created the brand strategy, naming and visual identity design for OATH, which […]
Three household names have joined together in an advertising campaign for the first time to promote the benefits of organic to Ocado and Waitrose shoppers for Organic September. Combining the power of Whole Earth, Kallo and Clipper Teas, natural food company Wessanen UK is running a series of striking animated adverts in prime, front-of-store locations across […]
Sweden’s My Foodie, a revolutionary range of potato-based organic drinks, has launched in the UK. Tapping into the growth of flexitarian and vegan diets, each of the three flavours features a unique and nutritious blend of potato and rapeseed oil, combined with apple juice and one type of berry – blueberry, raspberry or sea buckthorn […]
Health and wellbeing snack brand PRO 2GO has announced a major new £5m brand relaunch campaign. The initiative was developed in partnership with creative agency ELVIS. In its biggest push to date, the SCI-MX Nutrition-owned, protein-based healthy snack brand has worked with ELVIS to develop a campaign which aims to drive awareness and trial of […]