Zaz is an exiting new brand from snack food group, Domani Food, who focus on the Swiss chocolate and natural snack food industry for global markets. Zaz is proudly introducing to the market, Chocopops, organic lightweight Swiss chocolate snacks.
New Zaz Chocopops are a delicious delight made of air popped corn covered in crispy better-for-you caramel, creamy Swiss chocolate and crunchy nut pieces. The flavours in the range include milk chocolate hazelnut, dark chocolate almond and white chocolate coconut.
Slice Design was briefed to create the brand identity and packaging graphics for the new range of Chocopops. The design needed to reflect the premium quality of the product and ZAZ’s mission to enable consumers to feel on top of their snacking routine without compromising on taste.
Based on a positioning of ‘King of ingredients,’ the regal design utilises a striking sash and gold foiling for bold impact on shelf. It was important to communicate that the snack was 100% natural and contained organic ingredients.
Slice Design for a vibrant colour palette and large product cameo that exudes appetite appeal, paired with bold on pack iconography to dial up the natural claims and increase shelf standout.
Guilt free snacking has never been this divine, any time of the day!
Alan Gilbody at Slice Design Limited helped to explain some of the design features on pack.
“Mix numbers were introduced to the packs to enhance “Specially Selected” and a red sash was used across the centre of the pack as a nod to the regal roots of Zaz. This created a bold architecture with lots of shelf standout.”
“Working with Slice was overall a great experience, from the first piece of artwork to our final designs. Response time was swift, plans and objectives clear and all our work met to the required deadlines. We are especially pleased with the end result. Slice has created a unique stand out brand for us and this quality of work will surely make us consider working together again in the future!” – Julia Rahmani, Founding Partner at Domani Food SA
Source: Slice Design