A humorous remix of Biz Markie’s 1989 hit single “Just a Friend (You Got What I Need),” the music video highlights the brand’s exciting re-launch and heralds the new and improved Hot Pockets sandwiches which feature premium ingredients like 100% Angus Beef and Hickory Ham, real cheese, and buttery seasoned crusts.
“I love working with the Hot Pockets sandwiches team. They let me do what I do and bring the funk out with their message you know?” stated Snoop. “We needed to top ‘Pocket Like It’s Hot,’ and this video is so dope. It’s funnier and we got the flyest girl in it with me.”
“You Got What I Eat” showcases a battle between #TeamMeat led by “the Butcher” (played by actor Oliver Cooper) and #TeamCrust led by “the Baker” (played by Snoop). The rap battle plays out in Kate’s dreams, which also feature YouTube star Kevin “KevJumba” Wu, the larger-than-life brand mascot Herbie Hot Pockets, as well as some surprise guest cameos by broadcast news legend Larry King and another famous pal of Snoop’s. The music video follows up last year’s viral hit, “Pocket Like It’s Hot,” which remixed Snoop’s top single “Drop It Like It’s Hot” and climbed to #4 on the AdAge viral video chart.
“I had so much fun making this video with Snoop, Oliver and the Hot Pockets sandwiches team,” said Upton. “I love the premium meats and the buttery seasoned crusts of the new Hot Pockets sandwiches. I’m excited to hear which side the fans pick in this Irresistibly Hot battle!”
“Kate, Snoop and Oliver truly bring Irresistibly Hot to life for Hot Pockets sandwiches sandwiches,” said brand manager Kevin Holmes. “We’ve loved working with them on this video to showcase the premium ingredients of the new Hot Pockets sandwiches sandwiches as we celebrate the biggest re-launch in our brand’s 30 year history.”
Snoop’s parody music video is among a series of innovative strategies in support of the Hot Pockets sandwiches sandwiches re-launch. As part of an integrated marketing approach, Hot Pockets sandwiches brand sandwiches revealed an exclusive online collaboration with the popular comedy video website, Funny Or Die, and teamed up with Jeff Mauro to show consumers the quality care and ingredients that go into making Hot Pockets sandwiches sandwiches. The brand also updated packaging to highlight the new quality ingredients and launched a full advertising campaign, incorporating digital and broadcast elements.