KIND LAUNCHES NEW MULTIPACKS – Three New Core Range Variants To Launch In Multipack Format


KIND, the UK’s fastest growing healthy snack bar brand, is set to continue its ascent in the snacking category, with the introduction of a multipack format for three of its core bar variants; Peanut Butter Dark Chocolate, Caramel Almond Sea Salt and Dark Chocolate Nuts & Sea Salt.

Each pack contains 3 x 30g bars, RRP: £3. Sainsbury’s will take all three SKU’s from this month, followed by Morrisons. Coconut & Almond and Salted Caramel flavours will follow and launch with Waitrose from 22nd February.

John McManus, Marketing Director at KIND says: “We’re thrilled to be continuing to grow our multipack offering. The next few months will see the launch of five of our core range in these convenient formats, which we’re confident will be a hit with our customers. We know that multipacks are seeing the most significant growth at present, selling at 3 times the rate of single bars and we’re committed to growing our product portfolio in this area.”

The KIND bars are made using nutritious whole ingredients, are gluten-free and high in fibre, with no artificial ingredients or preservatives. 

Source: KIND

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