Fastest Growing Nut Butter Brand, PIP & NUT Launch Into Healthy Snacking With Natural Nut Butter Cups

Fastest Growing Nut Butter Brand, PIP & NUT Launch Into Healthy Snacking With Natural Nut Butter Cups

This November, nut butter experts Pip & Nut are set to enter the premium impulse category with an exciting range of all natural nut butter cups. Made in the UK using Pip & Nut’s award-winning real nut butter, each cup is deliciously wrapped in ethically sourced, single-origin Colombian chocolate. During a recent study​*​, over 50% […]

New Wholesums Healthy Snack Launch Across UK

New Wholesums Healthy Snack Launch Across UK

Snack lovers who crave a crispy treat without the guilt can now ‘veg out and dig in’ to an exciting new range of air-popped whole vegetable chips created by a family of Perthshire farmers.  The new Wholesums range, launched this month, has been developed by the Taylor family who are behind Mackie’s at Taypack. Wholesums’ point of […]

TUG Dish-up New Campaign to Promote Frankie & Benny’s New Feel Good Menu

TUG Dish-up New Campaign to Promote Frankie & Benny’s New Feel Good Menu

Tug, an international Digital Performance Marketing Agency, announced that they have partnered with restaurant chain Frankie & Benny’s to help promote their new ‘Feel Good’ range – a mix of healthier and lighter dishes aimed at giving their patrons healthier food options. The campaign was developed in response to a YouGov survey that found that one […]

Merchant Gourmet and Waitrose Team Up to Launch In-Store Grain & Graze Counter

Merchant Gourmet and Waitrose Team Up to Launch In-Store Grain & Graze Counter

Merchant Gourmet, the market-leading healthy pulses, grains, seeds and nuts brand, has announced a partnership with Waitrose to bring shoppers in Salisbury an exclusive healthy eating pop-up counter. For a limited time, foodies and fans of the Merchant Gourmet range will be able to visit the Grain & Graze counter for healthy and delicious food […]

B&B Studio Challenges Both Mainstream and Healthy Snacking Categories in Well&Truly Rebrand

B&B Studio Challenges Both Mainstream and Healthy Snacking Categories in Well&Truly Rebrand

Baked corn snacks brand Well&Truly has unveiled a new identity, with design by B&B studio. In a deliberate move away from the brand’s original health-focused positioning, the new look celebrates taste and satisfaction, returning to the fundamentals of what it means to be a snack. As the mainstream and healthy snack sectors begin to converge, […]

BlackSheep.Works Campaign Pitches the Humble Egg Against Conventional Food and Beverages in India

BlackSheep.Works Campaign Pitches the Humble Egg Against Conventional Food and Beverages in India

This campaign created by BlackSheep.Works for Kashmir’s free-range eggs brand, Free Hen’s Fresh Eggs, pitches the humble egg against the conventional foods and beverages considered to be healthy, nutritious or filling. It creatively explains how free-range eggs are actually healthier, more nutritious and satiating, by using visual juxtapositions and interesting findings from scientific studies. Credits: […]

Pure Blonde Targets Active Aussies in ‘The Final Stretch’ Campaign

Pure Blonde Targets Active Aussies in ‘The Final Stretch’ Campaign

In response to the growth of the active lifestyle trend in Australia, Pure Blonde has launched a new brand campaign via Clemenger BBDO Melbourne, that breaks the norms of traditional beer marketing. The Final Stretch campaign kicks off with a TV ad that has greater resemblance to a Nike ad than a traditional beer commercial. […]

Verum Captures ‘Joygurt’ Feeling in New Campaign by Saatchi & Saatchi Stockholm

Verum Captures ‘Joygurt’ Feeling in New Campaign by Saatchi & Saatchi Stockholm

Verum, Sweden’s number one health yoghurt brand, and Saatchi & Saatchi Stockholm, have released the first film in their latest advertising campaign which sets out to demonstrate the simplicity of feeling good. The TVC, which launched in October, is designed to capture that ‘Joygurt’ feeling that comes with enjoying their healthy yoghurts through the eyes […]

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