Verum Captures ‘Joygurt’ Feeling in New Campaign by Saatchi & Saatchi Stockholm

Verum Captures ‘Joygurt’ Feeling in New Campaign by Saatchi & Saatchi Stockholm

Verum, Sweden’s number one health yoghurt brand, and Saatchi & Saatchi Stockholm, have released the first film in their latest advertising campaign which sets out to demonstrate the simplicity of feeling good. The TVC, which launched in October, is designed to capture that ‘Joygurt’ feeling that comes with enjoying their healthy yoghurts through the eyes […]

New Wacky 100% Quinoa Gluten Free Cereal Launched in UK

New Wacky 100% Quinoa Gluten Free Cereal Launched in UK

A French farming family passionate about clean, honest eating has launched a nutritious new snacking cereal called “Quinoa Crack”, made from 100% toasted grain. According to founder Jason Abbott: “This cereal exists because you and I are tired of big corporations feeding us sugar for breakfast. We’re European quinoa growers and cereal activists and whilst […]

Weetabix Adds All-Green Traffic Lights To Its Packaging

Weetabix Adds All-Green Traffic Lights To Its Packaging

Britain’s most popular breakfast cereal, Weetabix, has added all-green traffic lights to its Weetabix Original and Weetabix Protein packaging. Weetabix is one of the few cereal companies to share its nutritional credentials in this way. Speaking during a media briefing at their Burton Latimer headquarters, Kevin Verbruggen, Head of Brand at Weetabix said: “As a […]

Tilda Launches New Pulses & Rice Pouches

Tilda Launches New Pulses & Rice Pouches

Rice giants Tilda are launching a new range of Pulses & Rice in ready to heat nutritious single serve pouches, capitalising on the growing pulses market and demand for healthy and convenient meal solutions. Available from June, each of the five strong pouch range combines healthy on-trend pulses with Basmati rice and other delicious wholesome ingredients inspired by […]

Flora Launches £12.5m ‘Powered by Plants’ Rebrand

Flora Launches £12.5m ‘Powered by Plants’ Rebrand

Spread brand Flora has repositioned itself to consumers with a ‘Powered by Plants’ campaign drive, dovetailing with the launch of dairy-free variant Flora Freedom, as it seeks to burnish its health credentials. The re-launch will see Flora champion its plant-based ingredients including rapeseed, sunflower and linseed oils –all of which are rich in Vitamin E, […]

PepsiCo Revamps Vending Machines to Attract Healthier Eaters

PepsiCo Revamps Vending Machines to Attract Healthier Eaters

Reflecting the evolving needs of today’s consumer and the increased desire for more good- and better-for-you choices on-the-go, PepsiCo announced the launch of a new, state-of-the-art food and beverage vending initiative called “Hello Goodness.” Debuting December 14, at the Beverage Digest Future Smarts Conference in New York City, the vending unit offers good- and better-for-you product […]

Oprah Winfrey & Weight Watchers Join Forces in Groundbreaking Partnership

Oprah Winfrey & Weight Watchers Join Forces in Groundbreaking Partnership

Oprah Winfrey and Weight Watchers International have joined together in a groundbreaking partnership to inspire people around the world to lead a healthier and more fulfilling life. Winfrey was compelled by the proven Weight Watchers program combined with new initiatives to broaden the company’s mission to prioritize overall health and wellness. As a part of this long-term […]

Dole Launches Round Two of the “My Energy” Consumer Campaign

Dole Launches Round Two of the “My Energy” Consumer Campaign

Since April 2015, Dole Europe’s latest mission has been to promote a long and fulfilled life. As part of the “My Energy” consumer campaign, the brand is inspiring an all-round healthy lifestyle. A core element of all the measures is the specially developed “Energy Code”, which stands for healthy eating, exercise and a genuinely heartfelt […]