BlackSheep.Works Campaign Pitches the Humble Egg Against Conventional Food and Beverages in India

This campaign created by BlackSheep.Works for Kashmir’s free-range eggs brand, Free Hen’s Fresh Eggs, pitches the humble egg against the conventional foods and beverages considered to be healthy, nutritious or filling.

It creatively explains how free-range eggs are actually healthier, more nutritious and satiating, by using visual juxtapositions and interesting findings from scientific studies.


Agency: BlackSheep.Works
Chief Creative Officer: Asif Amin Tibet Baqual
Copywriter: Asif Amin Tibet Baqual
Creative Director/Art director: Suneel G Katarnavare
Illustrator: Suneel G Katarnavare

Source: Campaign Brief Asia

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