BlackSheep.Works Campaign Pitches the Humble Egg Against Conventional Food and Beverages in India

By on    Food, Latest, Marketing  

BlackSheep.Works Campaign Pitches the Humble Egg Against Conventional Food and Beverages in India

This campaign created by BlackSheep.Works for Kashmir’s free-range eggs brand, Free Hen’s Fresh Eggs, pitches the humble egg against the conventional foods and beverages considered to be healthy, nutritious or filling. It creatively explains how free-range eggs are actually healthier, more nutritious and satiating, by using visual juxtapositions and interesting findings from scientific studies. Credits: […]

Cheeky Egg Packaging Shows A Hen ‘Laying’ Fresh Eggs

By on    Features, Food, Latest, Launches, Packaging  

Cheeky Egg Packaging Shows A Hen ‘Laying’ Fresh Eggs

UK brand design consultant Springetts was tasked to come up with a packaging design concept that would highlight the freshness of locally-produced free range eggs. They created a cheeky brand name called ‘Just Laid’, suggesting the idea of freshly laid eggs straight from the hen, which was creatively reinforced by three different expressive hen caricatures […]