In June, Italian high school seniors were about to face the final exams before graduation. A once-in-the-lifetime experience, that surely required much energy and focus.
On the occasion McDonald’s Italy delivered a social campaign targeted to these students who were cramming for finals – and needed a tasty break when hunger began to be felt, messing up ideas.
CREDITS McDONALD’S
Client: McDonald’s Italy
Chief Marketing Officer: Giorgia Favaro
Retail Marketing Manager: Antonella Tarallo
Retail Development Coordinator: Elena Romagnoli
Retail Consultant: Paola Di Sciascio
Digital Lead: Elisa Bianchi
Digital Consultant: Francesca Pelizzola
CREDITS LEO
Agency: Leo Burnett Milan
Creative Director: Nicoletta Zanterino
Senior Copywriter: Maria Chiara Alegi
Junior Copywriter: Francesca Amadasi
Junior Art Director: Sonia Montella
Head of Client Services: Acsinia Messina
Senior Account Manager: Francesca Bertocco
Account Executive: Serena Giuliani
Strategic Project Manager: Simona Ventrella
Community Manager: Federica Doria, Cristian Di Pietrantonio
Head of Planning: Ilaria Fruscio
Senior Strategic Planner: Ornella Vittorioso
Source: Leo Burnett Italia
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