Leo Burnett Milan and McDonalds : McGraduation

In June, Italian high school seniors were about to face the final exams before graduation. A once-in-the-lifetime experience, that surely required much energy and focus.

On the occasion McDonald’s Italy delivered a social campaign targeted to these students who were cramming for finals – and needed a tasty break when hunger began to be felt, messing up ideas.


Client: McDonald’s Italy

Chief Marketing Officer: Giorgia Favaro

Retail Marketing Manager: Antonella Tarallo

Retail Development Coordinator: Elena Romagnoli

Retail Consultant: Paola Di Sciascio

Digital Lead: Elisa Bianchi

Digital Consultant: Francesca Pelizzola


Agency: Leo Burnett Milan

Creative Director: Nicoletta Zanterino

Senior Copywriter: Maria Chiara Alegi

Junior Copywriter: Francesca Amadasi

Junior Art Director: Sonia Montella

Head of Client Services: Acsinia Messina

Senior Account Manager: Francesca Bertocco

Account Executive: Serena Giuliani

Strategic Project Manager: Simona Ventrella

Community Manager: Federica Doria, Cristian Di Pietrantonio

Head of Planning: Ilaria Fruscio

Senior Strategic Planner: Ornella Vittorioso

Source: Leo Burnett Italia

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