Leo Burnett Milan and McDonalds : McGraduation

Leo Burnett Milan and McDonalds : McGraduation

In June, Italian high school seniors were about to face the final exams before graduation. A once-in-the-lifetime experience, that surely required much energy and focus. On the occasion McDonald’s Italy delivered a social campaign targeted to these students who were cramming for finals – and needed a tasty break when hunger began to be felt, messing […]

Coors Light Gives an Always-On Generation the Chance to Recharge and Reset with New Campaign

Coors Light Gives an Always-On Generation the Chance to Recharge and Reset with New Campaign

Coors Light is unveiling a new campaign that speaks to a relatable Millennial and Gen-Z truth: in an always-on, hyper-connected world, younger generations are actively seeking ways to turn off for a moment. In its first work with new creative agency Leo Burnett, Coors Light is repositioning the brand and bringing these insights to life with […]

Kraft Promotes Mac & Cheese as Family-Saving Thanksgiving Alternative

Kraft Promotes Mac & Cheese as Family-Saving Thanksgiving Alternative

 Kraft is poking a bit of fun at Thanksgiving culinary traditions and promoting its mac & cheese as a viable alternative, especially for kids who won’t eat their Brussels sprouts or candied yams. While the meal is a time to give thanks for family, friends and the bounty of food on the table, sometimes […]

Piranha Bar Re-Imagine Classic Coco Pops Characters in New Kellogg’s Campaign

Piranha Bar Re-Imagine Classic Coco Pops Characters in New Kellogg’s Campaign

Kellogg’s iconic Coco Pops characters get a bombastic 2018 refresh in new pan-European spots by up-and-coming production studio Piranha Bar. Led by Digitas and Leo Burnett in London, the new spots envisage a bolder and richer take on Coco the Monkey and his arch nemesis Croc, the dastardly crocodile. The flagship commercial depicts a swash buckling, […]

Leo Burnett’s Digital Billboards For McDonald’s Change Depending On How Bad The Traffic Is

Leo Burnett’s Digital Billboards For McDonald’s Change Depending On How Bad The Traffic Is

Getting stuck in traffic at the end of the day sucks, which is why McDonald’s hopes some new creative ad targeting will get you to pull over at a nearby restaurant and pick up a hamburger on your way home. The fast-food chain and Leo Burnett are running an intriguing out-of-home campaign in the UK […]

Leo Burnett India Brings the Premium Coffee Chain McCafé to Life with a New Digital Campaign

Leo Burnett India Brings the Premium Coffee Chain McCafé to Life with a New Digital Campaign

McCafé, the innovative brand extension by McDonald’s, has been ruling its patrons’ hearts with handcrafted coffees since the concept was launched in 2013. To bring the sheer range of the McCafé premium offerings to life, McDonald’s India has rolled out a thematic, digital-led campaign ‘There’s A McCafé For That’. Whatever the feeling might be, or […]

Leo Burnett Mexico and Corona Make Pigs Fly for their ‘Desfronterizate’ Campaign

Leo Burnett Mexico and Corona Make Pigs Fly for their ‘Desfronterizate’ Campaign

Corona wants to help inspire Mexicans to break through their barriers, and believe in their ideas to pursue their hopes against all odds. In an effort to support and motivate aspirations, the beer brand is doing the impossible and making pigs fly. On Monday, May 22nd, Corona and Leo Burnett Mexico released thousands of pig-shaped balloons […]

McCafé Iced Delivers Feel-Good Summer Moments in New Campaign by Leo Burnett

McCafé Iced Delivers Feel-Good Summer Moments in New Campaign by Leo Burnett

In Leo Burnett’s new campaign for McDonald’s McCafé Iced, a young woman sitting on a bench outside a McDonald’s restaurant is fast forwarded to the fun, excitement and romance of her summer to come by the McCafé Iced drink she is sipping. In the ad, when the woman takes a sip of McCafé’s new Raspberry […]

Kellogg’s Invests £6 to Promote Crunchy Nut Across Digital and TV

Kellogg’s Invests £6 to Promote Crunchy Nut Across Digital and TV

Kellogg’s is investing more than £6m in advertising for Crunchy Nut in 2017, 31 per cent of which will be spent digitally, as the brand reaches out to social influencers in its ‘Search for the Ultimate Crunchy Nutter’ competition. The £6m campaign, consisting of a digital competition and two TV ads in 2017, represents a 183 […]

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