Leo Burnett and McDonald’s launch ‘Happy Readers Book Tour’ to make reading more accessible for children across the UK

Leo Burnett and McDonald’s launch ‘Happy Readers Book Tour’ to make reading more accessible for children across the UK

As summer draws to a close, Leo Burnett launch their latest brand activation campaign for McDonald’s, the ‘Happy Readers Book Tour’, to ensure as many children as possible return to school with a book in-hand. In a bid to get more children reading, McDonald’s is launching the Happy Readers Book Tour, which alongside in restaurant […]

McDonald’s launch ‘More Rewarding McDonald’s Moments’ campaign to celebrate new loyalty programme 

McDonald’s launch ‘More Rewarding McDonald’s Moments’ campaign to celebrate new loyalty programme 

Following the launch of MyMcDonald’s Rewards, one of the UK’s largest rewards programmes, McDonald’s and its agency partners have launched a multi-channel campaign, ‘More Rewarding McDonald’s Moments’. The campaign celebrates the arrival of the MyMcDonald’s Rewards, a loyalty programme that earns you one point for every penny you spend at McDonald’s, making every single McDonald’s […]

Transcending borders to reunite families this Ramadan

‘My Happy Table’ activation helps Singaporean and Malaysian families share the spirit of Ramadan

Transcending borders to reunite families this Ramadan

This Ramadan, McDonald’s Singapore has launched My Happy Table, a physical activation that uses technology and camera setup to help Singapore-based individuals “reunite” with their family in Malaysia. Through this experience, family members will once again be able to break fast together as though they are seated at the same table. Set up at physical McDonald’s […]

THE GIFT: New Campaign From McDonald’s Reminds Us To Savour The Small Things

THE GIFT: New Campaign From McDonald’s Reminds Us To Savour The Small Things

McDonald’s has launched a new advert that reminds customers that you don’t need to spend a lot in order to get, or give, a little moment of joy.   The 60 second advert, created by McDonald’s advertising agency Leo Burnett, follows the journey of a young boy who receives his first car from his parents on his […]

Leo Burnett Milan and McDonalds : McGraduation

Leo Burnett Milan and McDonalds : McGraduation

In June, Italian high school seniors were about to face the final exams before graduation. A once-in-the-lifetime experience, that surely required much energy and focus. On the occasion McDonald’s Italy delivered a social campaign targeted to these students who were cramming for finals – and needed a tasty break when hunger began to be felt, messing […]

Coors Light Gives an Always-On Generation the Chance to Recharge and Reset with New Campaign

Coors Light Gives an Always-On Generation the Chance to Recharge and Reset with New Campaign

Coors Light is unveiling a new campaign that speaks to a relatable Millennial and Gen-Z truth: in an always-on, hyper-connected world, younger generations are actively seeking ways to turn off for a moment. In its first work with new creative agency Leo Burnett, Coors Light is repositioning the brand and bringing these insights to life with […]

Kraft Promotes Mac & Cheese as Family-Saving Thanksgiving Alternative

Kraft Promotes Mac & Cheese as Family-Saving Thanksgiving Alternative

 Kraft is poking a bit of fun at Thanksgiving culinary traditions and promoting its mac & cheese as a viable alternative, especially for kids who won’t eat their Brussels sprouts or candied yams. While the meal is a time to give thanks for family, friends and the bounty of food on the table, sometimes […]

Piranha Bar Re-Imagine Classic Coco Pops Characters in New Kellogg’s Campaign

Piranha Bar Re-Imagine Classic Coco Pops Characters in New Kellogg’s Campaign

Kellogg’s iconic Coco Pops characters get a bombastic 2018 refresh in new pan-European spots by up-and-coming production studio Piranha Bar. Led by Digitas and Leo Burnett in London, the new spots envisage a bolder and richer take on Coco the Monkey and his arch nemesis Croc, the dastardly crocodile. The flagship commercial depicts a swash buckling, […]

1 2 3 5