‘My Happy Table’ activation helps Singaporean and Malaysian families share the spirit of Ramadan
This Ramadan, McDonald’s Singapore has launched My Happy Table, a physical activation that uses technology and camera setup to help Singapore-based individuals “reunite” with their family in Malaysia. Through this experience, family members will once again be able to break fast together as though they are seated at the same table. Set up at physical McDonald’s […]
McDonald’s has launched a new advert that reminds customers that you don’t need to spend a lot in order to get, or give, a little moment of joy. The 60 second advert, created by McDonald’s advertising agency Leo Burnett, follows the journey of a young boy who receives his first car from his parents on his […]
In June, Italian high school seniors were about to face the final exams before graduation. A once-in-the-lifetime experience, that surely required much energy and focus. On the occasion McDonald’s Italy delivered a social campaign targeted to these students who were cramming for finals – and needed a tasty break when hunger began to be felt, messing […]
Coors Light is unveiling a new campaign that speaks to a relatable Millennial and Gen-Z truth: in an always-on, hyper-connected world, younger generations are actively seeking ways to turn off for a moment. In its first work with new creative agency Leo Burnett, Coors Light is repositioning the brand and bringing these insights to life with […]
New York’s Times Square is stressful enough on a regular day. Try visiting during the holidays, with children in tow, and it’s safe to say that patience levels could drop, especially when the little ones are hungry. Kraft hopes to keep temper tantrums at bay—for at least one day—with free grilled cheese delivery. On December […]
Kraft is poking a bit of fun at Thanksgiving culinary traditions and promoting its mac & cheese as a viable alternative, especially for kids who won’t eat their Brussels sprouts or candied yams. While the meal is a time to give thanks for family, friends and the bounty of food on the table, sometimes […]
Kellogg’s iconic Coco Pops characters get a bombastic 2018 refresh in new pan-European spots by up-and-coming production studio Piranha Bar. Led by Digitas and Leo Burnett in London, the new spots envisage a bolder and richer take on Coco the Monkey and his arch nemesis Croc, the dastardly crocodile. The flagship commercial depicts a swash buckling, […]
Getting stuck in traffic at the end of the day sucks, which is why McDonald’s hopes some new creative ad targeting will get you to pull over at a nearby restaurant and pick up a hamburger on your way home. The fast-food chain and Leo Burnett are running an intriguing out-of-home campaign in the UK […]
McCafé, the innovative brand extension by McDonald’s, has been ruling its patrons’ hearts with handcrafted coffees since the concept was launched in 2013. To bring the sheer range of the McCafé premium offerings to life, McDonald’s India has rolled out a thematic, digital-led campaign ‘There’s A McCafé For That’. Whatever the feeling might be, or […]
Corona wants to help inspire Mexicans to break through their barriers, and believe in their ideas to pursue their hopes against all odds. In an effort to support and motivate aspirations, the beer brand is doing the impossible and making pigs fly. On Monday, May 22nd, Corona and Leo Burnett Mexico released thousands of pig-shaped balloons […]
