Titled ‘Symbols’, the 30-second spot—which does not feature any McDonald’s branding—features a voiceover by actor Liam Neeson explaining how consumers can help families and refugees affected by war, by donating to the WFP.
A collaboration between McDonald’s and other global brands such as Facebook, Google and DreamWorks Animation, the one-day campaign seems to be the fast food chain’s way of spreading world peace.
McDonald’s CEO Steve Easterbrook said in a statement to USA Today, “If anyone can help an international effort to help feed refugees and the fight against hunger, it’s us.”
According to the WFP, funds raised will go towards helping refugees in Syria, Iraq, South Sudan and Yemen.
The spot, which was created by TBWA\Chiat\Day New York, aired in 38 countries and on McDonald’s social channels.