McDonald’s invites customers to “Peel your fries to get a surprize!” in new “Surprize Fries” campaign by tms

McDonald’s invites customers to “Peel your fries to get a surprize!” in new “Surprize Fries” campaign by tms

McDonald’s is celebrating all those surprising moments McDonald’s customers love about fries with a new campaign created by global marketing agency tms. The “Surprize Fries” campaign sees McDonald’s unleashing millions of feel-good prizes with every medium or large fries, inviting customers to “Peel your fries, to get a surprize!”. Each order of fries will come with a […]

McDonald’s launches ‘The Meal’: new integrated campaign removes the iconic smile from Happy Meal boxes® for the first time ever to mark Mental Health Awareness Week

McDonald’s launches ‘The Meal’: new integrated campaign removes the iconic smile from Happy Meal boxes® for the first time ever to mark Mental Health Awareness Week

McDonald’s UK and communications agency Ready10, together with Leo Burnett UK, today launch ‘The Meal’, a 360-degree, integrated campaign which removes the iconic smile from millions of Happy Meal® boxes to help spark family conversations about emotions during Mental Health Awareness Week (May 13th to 19th).  The multi-channel campaign follows research commissioned by McDonald’s which reveals […]

McDonald’s and Leo Burnett UK capture the excitement of waiting for a McDelivery in new OOH campaign

McDonald’s and Leo Burnett UK capture the excitement of waiting for a McDelivery in new OOH campaign

McDonald’s UK and creative partners Leo Burnett UK have captured the excitement of waiting for a McDelivery to arrive in its new OOH campaign ‘McDelivery Anticipation’. Building on the existing creative platform, ‘There’s nothing quite like a McDelivery’, Leo Burnett’s latest work for McDonald’s, ‘McDelivery Anticipation’ features a series of three executions shot by renowned […]

McDonald’s and Leo Burnett UK create first-ever official contract, The Pre-Nug Agreement, inviting besties to promise to share McNuggets forever

McDonald’s and Leo Burnett UK create first-ever official contract, The Pre-Nug Agreement, inviting besties to promise to share McNuggets forever

McDonald’s UK and creative partners Leo Burnett UK are inviting besties to make their commitment to share McNuggets official with a formal contract as part of their latest work, ‘The Pre-Nug Agreement’. Sharing Chicken McNuggets is the ultimate act of love and commitment. For the first time ever, McDonald’s is making that commitment official. The campaign […]

Are the three little lines in the corner of every website actually a Big Mac? – McDonald’s Finland claims they are.

Are the three little lines in the corner of every website actually a Big Mac? – McDonald’s Finland claims they are.

McDonald’s Finland has put forward a theory about the digital menu icon which can be found in the corner of most websites. The three-lined icon resembles a hamburger, and not just any hamburger – it has the exact shape of McDonald’s iconic triple-decker burger Big Mac. In a new mockumentary, viewers can follow along as […]

Leo Burnett turns the launch of McDonald’s McSpicy x Frank’s RedHot collab into the hottest drop of the year

Leo Burnett turns the launch of McDonald’s McSpicy x Frank’s RedHot collab into the hottest drop of the year

McDonald’s hottest food collaboration, McSpicy x Frank’s RedHot, is set to land next month with the hottest drop of 2024, thanks to new work from Leo Burnett. McDonald’s and Frank’s RedHot have joined forces to create the ultimate chicken burger. To mark the collaboration, Leo Burnett, in partnership with Red Consultancy, have created ‘the hottest […]

McDonald’s Denmark Creates Fictional Web Series About Working At the Restaurants

McDonald’s Denmark Creates Fictional Web Series About Working At the Restaurants

View the six-episode YouTube series here McDonald’s Denmark has launched a new youth series, “Everything changes”, which spotlights the fact that a job at the country’s leading burger chain offers more than you might think. In the 6-episode web series, McDonald’s portrays how everything changes when you are young and get your first job, and […]

The world’s most famous burger gets its own autograph created by 256,000 fans

The world’s most famous burger gets its own autograph created by 256,000 fans

Ever since McDonald’s created the Big Mac in 1967 the burger has had an economic index named after itself, a museum dedicated to its history and in Sweden people order a Big Mac every third second. Despite its celebrity status, Big Mac has been lacking something most icons have – an autograph! Therefore, McDonald’s Sweden […]

McDonald’s invites the nation to enjoy a moment of release during the festive season with joyful Christmas ad ‘Fancy a McDonald’s this Christmas?’

McDonald’s invites the nation to enjoy a moment of release during the festive season with joyful Christmas ad ‘Fancy a McDonald’s this Christmas?’

– DIRECTED BY KILLING EVE’S SHANNON MURPHY  – – DEBUTS DURING THE VOICE ON ITV1 ON 11TH NOVEMBER –  – FEATURES 80S ANTHEM ‘JUMP’ BY VAN HALEN – McDonald’s builds on the ‘Raise Your Arches’ campaign with a feel-good Christmas advert, created by Leo Burnett UK, inviting the nation to ask friends, family and co-workers ‘Fancy a McDonald’s?’ this […]

‘Festive Wins’ In-App Campaign by McDonald’s invites UK Customers to unlock tasty offers and amazing prizes every day this November

‘Festive Wins’ In-App Campaign by McDonald’s invites UK Customers to unlock tasty offers and amazing prizes every day this November

McDonald’s UK has launched its ‘Festive Wins’ campaign with agency partner tms, which invites customers to tap to play and win magical giveaways through the McDonald’s app every day this November. ‘Festive Wins’ goes live on 1st November and will run throughout the month across the UK. The McDonald’s app will be transformed into an uplifting, […]

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