McDonald’s and Leo Burnett London Launch the Latest Instalment of the McCafé ‘We Could’ Campaign

McDonald’s and Leo Burnett London Launch the Latest Instalment of the McCafé ‘We Could’ Campaign

McDonald’s and Leo Burnett London have launched the latest instalment of the McCafé ‘We Could’ campaign to introduce the new Iced Latte, the latest addition to the McCafé coffee range. The campaign reinforces McDonald’s offering of ‘Great tasting coffee, simple’, positioning McCafé as the perfect solution for those people who just want a simple, great […]

TBWA/Paris Produces a Compelling Hymn to McMuffins for McDonald’s

TBWA/Paris Produces a Compelling Hymn to McMuffins for McDonald’s

Customers will now no longer have to race across town to get to McDonald’s before the clock strikes and Egg McMuffins go off the menu, as they will now be available all day long. McDonald’s and TBWA\Paris have released a film to mark the occasion, which is executed with as much creative panache as we’ve […]

McDonald’s Proves its Brand Strength with Blurry Ads by TBWA\San Juan

McDonald’s Proves its Brand Strength with Blurry Ads by TBWA\San Juan

McDonald’s menu items are so recognisable that people barely need to see them to know what they are. That’s the upshot of a devious new outdoor and print campaign from TBWA\San Juan, which features classic menu items from the fast food chain— a Big Mac, a Happy Meal, a carton of french fries — blurred […]

McDonald’s Push for More Personalisation Following Dynamic Yield Acquisition

McDonald’s Push for More Personalisation Following Dynamic Yield Acquisition

McDonald’s have announced that they will acquire Dynamic Yield, a leader in personalisation and decision logic technology. With this acquisition of Dynamic Yield, based in New York and Tel Aviv, McDonald’s builds on its significant technology investments for growth.   McDonald’s will utilise this decision technology to provide an even more personalised customer experience by varying […]

McDonald’s Asks Customers, ‘Peely Peely?’ to Kick Off Annual Monopoly Game by Leo Burnett London

McDonald’s Asks Customers, ‘Peely Peely?’ to Kick Off Annual Monopoly Game by Leo Burnett London

Creative agency Leo Burnett London and McDonald’s have launched a new finger wiggling advertising campaign called ‘Peely Peely’ to announce the return of the eagerly awaited annual Monopoly promotion. With a shared ambition to make the Monopoly game more famous than ever – Leo Burnett London developed a campaign to compel more and more people […]

McDonald’s Once Again Poke Fun at the World of Coffee in New McCafé Campaign by Leo Burnett London

McDonald’s Once Again Poke Fun at the World of Coffee in New McCafé Campaign by Leo Burnett London

Building on the success of its Great tasting coffee, simple campaign over the last two years, McDonald’s have launched a new integrated campaign called ‘We could’ aimed at driving the quality credentials of its McCafé coffee in a simple and pragmatic way. The campaign kicks off with a TV advert airing on 18th March and will be supported […]

McDonald’s and DDB New Zealand Celebrate Big Mac’s 50th Birthday with Kiwi Big Mac Jandals

McDonald’s and DDB New Zealand Celebrate Big Mac’s 50th Birthday with Kiwi Big Mac Jandals

McDonald’s and DDB New Zealand has spent the summer gifting Kiwis Big Mac Jandals in celebration of the Big Mac’s 50th birthday. Kicking off the New Year by offering New Zealand beach-goers one-of-a-kind jandals designed to look just like their namesake.  Complete with layered soles and sesame-seed straps, Big Mac jandals were part of a wider […]

R/GA London Teams with McDonald’s to Inspire the Next Generation of Young Readers

R/GA London Teams with McDonald’s to Inspire the Next Generation of Young Readers

R/GA London is pleased to announce that it has collaborated with McDonald’s and Hachette Children’s Group to help inspire the next generation of young readers with the expansion of the McDonald’s Happy Meal Readers programme. The initiative began rolling out in January 2019 and has been developed alongside the launch of ‘The Treetop Twin’s Adventures’; […]

McDonald’s Take their Time But Finally Fire Back at Balenciaga’s Latest ‘Copycat’ Move

McDonald’s Take their Time But Finally Fire Back at Balenciaga’s Latest ‘Copycat’ Move

Last August, fashion house Balenciaga dropped a new mule that observers thought looked a lot like the containers for McDonald’s French fries. About a half year later, McDonald’s, along with agency Nord DDB finally took the time to respond to the “copycat” move, with an Instagram post during Fashion Week Stockholm featuring McDonald’s “authentic” version of the French […]

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