– DIRECTED BY KILLING EVE’S SHANNON MURPHY – – DEBUTS DURING THE VOICE ON ITV1 ON 11TH NOVEMBER – – FEATURES 80S ANTHEM ‘JUMP’ BY VAN HALEN – McDonald’s builds on the ‘Raise Your Arches’ campaign with a feel-good Christmas advert, created by Leo Burnett UK, inviting the nation to ask friends, family and co-workers ‘Fancy a McDonald’s?’ this […]
McDonald’s UK has launched its ‘Festive Wins’ campaign with agency partner tms, which invites customers to tap to play and win magical giveaways through the McDonald’s app every day this November. ‘Festive Wins’ goes live on 1st November and will run throughout the month across the UK. The McDonald’s app will be transformed into an uplifting, […]
tms has launched the refreshingly fun ‘Winning Sips’ campaign for McDonald’s UK, unleashing millions of feel-good prizes with every medium or large soft drink. McDonald’s wanted to deliver some much-needed generosity and joy for their customers as the cost-of-living crisis impacts the nation. So tms created ‘Winning Sips’; an attention-grabbing promotional campaign with millions of […]
McDonald’s latest uplifting campaign, led by Leo Burnett UK, celebrates the universal joy in communicating that ‘Fancy a McDonald’s?’ moment. The campaign centres on the creative insight that the invitation to grab a Maccie’s is so universal, it can be communicated without uttering a single word. The social-first campaign celebrates this knowing look with a […]
With the campaign “Deals Stuck in Time”, McDonald’s and the agency NORD DDB offer people a way to travel back in time to find old McDonald’s deals and hence avoid rising prices caused by inflation. By using Google Street View, people can locate over a decade old McDonald’s out-of-home advertisements all over Sweden and unlock […]
Drive-thrus today are more popular than ever, however, every new driver takes time to get comfortable on the road as well as in a Drive-thru lane. McDonald’s UAE took notice of this and with the help of Studio M (powered by Publicis Groupe), decided to partner with UAE’s leading driving school, Emirates Driving Institute, to […]
McDonald’s MONOPOLY (the UK’s biggest prize promotion) is back and for its 16th year, The Marketing Store and McDonald’s are ramping up the excitement by giving customers even more of what they love with the new Double Peel. Customers have always loved the on-pack peel, however this year, instead of peeling to reveal a potential […]
As summer draws to a close, Leo Burnett launch their latest brand activation campaign for McDonald’s, the ‘Happy Readers Book Tour’, to ensure as many children as possible return to school with a book in-hand. In a bid to get more children reading, McDonald’s is launching the Happy Readers Book Tour, which alongside in restaurant […]
Following the launch of MyMcDonald’s Rewards, one of the UK’s largest rewards programmes, McDonald’s and its agency partners have launched a multi-channel campaign, ‘More Rewarding McDonald’s Moments’. The campaign celebrates the arrival of the MyMcDonald’s Rewards, a loyalty programme that earns you one point for every penny you spend at McDonald’s, making every single McDonald’s […]
For the Queen’s Platinum Jubilee Pageant, McDonald’s and its creative agencies deliver multi-channel campaign giving a regal twist to its iconic brand marks
‘One’s Lovin’ It’: McDonald’s celebrates the Queen’s Jubilee with a royal makeover