New McDonald’s McCafé campaign poking fun at the clichés of the coffee world

McCafé one again reinforces its effective 'Great tasting coffee, simple' proposition -

New McDonald’s McCafé campaign poking fun at the clichés of the coffee world

Building on the success of its Great tasting coffee, simple campaign over the last 3 years, McDonald’s has launched a new integrated campaign to further solidify the quality and value credentials of McCafé coffee through poking fun at the expense and excessiveness of the coffee world. Created by Leo Burnett London, the humorous campaign shows McCafé coffee as having […]

Big Mac lovers in for a treat as McDonald’s and Leo Burnett London launch the Grand Big Mac

Integrated campaign announcing the Grand Big Mac is back at McDonald's; allowing customers to spend more time with the taste they love

Big Mac lovers in for a treat as McDonald’s and Leo Burnett London launch the Grand Big Mac

 The Grand Big Mac is back on McDonald’s menus for the 3rd year in a row, allowing Big Mac fans to spend more time with the taste they love. The Big Mac is an icon in the world of burgers, with legions of devoted fans around the world. In this new campaign from Leo Burnett London, […]

Leo Burnett London makes people think about McDonald’s without ever mentioning McDonald’s in new outdoor campaign

Leo Burnett London makes people think about McDonald’s without ever mentioning McDonald’s in new outdoor campaign

Building on the brands heritage of iconic out of home advertising, this latest instalment serves time relevant reminders of hero menu items such as the Sausage & Egg McMuffin, Big Mac and Filet-O-Fish. Created by Leo Burnett London, in collaboration with renowned typographer David Schwen, the eye-catching creative features ingredient stacks that are so recognisable, […]

McDonald’s creates a special league of ‘McNificent’ superheroes for Ronald McDonald House Charities

McDonald’s creates a special league of ‘McNificent’ superheroes for Ronald McDonald House Charities

McDonald’s | McNificents – Keano from Ambassadors on Vimeo. McDonald’s Netherlands is taking its support for the Ronald McDonald Children’s Fund one step further by showing the kids that the charity supports for what they are: superheroes. These superheroes are children who often have to stay in the hospital for a longer period of time […]

McDonald’s Introduces ‘Archie The Reindeer’ In New Festive Reindeer Ready Campaign

McDonald’s Introduces ‘Archie The Reindeer’ In New Festive Reindeer Ready Campaign

This year the star of the McDonald’s Christmas Advert is ‘Archie the Reindeer’, a loveable reindeer brought alive by one girl’s imagination. The advert was hosted on Sunday 17th November during ITV’s flagship show, I’m a Celebrity Get Me Out Of Here! and tells the story of a young girl called Ellie at Christmas. In the film, we follow the […]

Leo Burnett London serves up humorous images of global adventure with new McDonald’s campaign

Leo Burnett London serves up humorous images of global adventure with new McDonald’s campaign

McDonald’s have launched Great Tastes of the World for the seventh year. Created by Leo Burnett London, the latest addition to a series of films is The Canadian Stack. Building upon the success of the previous six years, Great Tastes of the World encourages McDonald’s customers to flirt with adventure through a range of delicious […]

“Keeping Families Together” by Leo Burnett London highlights the work of McDonald’s children’s charity

“Keeping Families Together” by Leo Burnett London highlights the work of McDonald’s children’s charity

Leo Burnett London and McDonald’s have released a new film which highlights the work of the Ronald McDonald House Charities UK. Ronald McDonald House Charities UK has provided free ‘home away from home’ accommodation to families with children undergoing hospital treatment. The Houses allow families to be by their child’s bedside in a matter of […]

Nord DDB Helps McDonald’s Use Outdoor Advertising Space to Build Habitats for Wild Bees

Nord DDB Helps McDonald’s Use Outdoor Advertising Space to Build Habitats for Wild Bees

Without pollination from bees, one third of the food we eat would be threatened. The fact that some of McDonald’s franchises in Sweden have beehives on their restaurant roof tops to promote biodiversity has attracted worldwide attention. Now the initiative is being extended to include wild bees. It is estimated that 30% of Sweden’s wild […]

McDonald’s and Leo Burnett London Officially Launch ‘McDelivery’ with UK-wide Push

McDonald’s and Leo Burnett London Officially Launch ‘McDelivery’ with UK-wide Push

McDonald’s and Leo Burnett London have launched a surreal new campaign, ‘We Deliver’, which announces the UK-wide roll out of McDelivery by celebrating the unique thrill of enjoying a McDonald’s at home. The campaign highlights a host of novel, bizarrely satisfying eating rituals that McDelivery, via Uber Eats, now makes possible. The hero 30” film takes us on […]

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