McDonald’s creates a special league of ‘McNificent’ superheroes for Ronald McDonald House Charities

McDonald’s creates a special league of ‘McNificent’ superheroes for Ronald McDonald House Charities

McDonald’s | McNificents – Keano from Ambassadors on Vimeo. McDonald’s Netherlands is taking its support for the Ronald McDonald Children’s Fund one step further by showing the kids that the charity supports for what they are: superheroes. These superheroes are children who often have to stay in the hospital for a longer period of time […]

McDonald’s Introduces ‘Archie The Reindeer’ In New Festive Reindeer Ready Campaign

McDonald’s Introduces ‘Archie The Reindeer’ In New Festive Reindeer Ready Campaign

This year the star of the McDonald’s Christmas Advert is ‘Archie the Reindeer’, a loveable reindeer brought alive by one girl’s imagination. The advert was hosted on Sunday 17th November during ITV’s flagship show, I’m a Celebrity Get Me Out Of Here! and tells the story of a young girl called Ellie at Christmas. In the film, we follow the […]

Leo Burnett London serves up humorous images of global adventure with new McDonald’s campaign

Leo Burnett London serves up humorous images of global adventure with new McDonald’s campaign

McDonald’s have launched Great Tastes of the World for the seventh year. Created by Leo Burnett London, the latest addition to a series of films is The Canadian Stack. Building upon the success of the previous six years, Great Tastes of the World encourages McDonald’s customers to flirt with adventure through a range of delicious […]

“Keeping Families Together” by Leo Burnett London highlights the work of McDonald’s children’s charity

“Keeping Families Together” by Leo Burnett London highlights the work of McDonald’s children’s charity

Leo Burnett London and McDonald’s have released a new film which highlights the work of the Ronald McDonald House Charities UK. Ronald McDonald House Charities UK has provided free ‘home away from home’ accommodation to families with children undergoing hospital treatment. The Houses allow families to be by their child’s bedside in a matter of […]

Nord DDB Helps McDonald’s Use Outdoor Advertising Space to Build Habitats for Wild Bees

Nord DDB Helps McDonald’s Use Outdoor Advertising Space to Build Habitats for Wild Bees

Without pollination from bees, one third of the food we eat would be threatened. The fact that some of McDonald’s franchises in Sweden have beehives on their restaurant roof tops to promote biodiversity has attracted worldwide attention. Now the initiative is being extended to include wild bees. It is estimated that 30% of Sweden’s wild […]

McDonald’s and Leo Burnett London Officially Launch ‘McDelivery’ with UK-wide Push

McDonald’s and Leo Burnett London Officially Launch ‘McDelivery’ with UK-wide Push

McDonald’s and Leo Burnett London have launched a surreal new campaign, ‘We Deliver’, which announces the UK-wide roll out of McDelivery by celebrating the unique thrill of enjoying a McDonald’s at home. The campaign highlights a host of novel, bizarrely satisfying eating rituals that McDelivery, via Uber Eats, now makes possible. The hero 30” film takes us on […]

Leo Burnett London and McDonald’s Launch ‘Just Like McDonald’s’ in Renewed Food Quality Push

Leo Burnett London and McDonald’s Launch ‘Just Like McDonald’s’ in Renewed Food Quality Push

McDonald’s and Leo Burnett London have launched an integrated campaign entitled ‘Just Like McDonald’s’, which seeks to distance the brand from its fast food counterparts by comparing the quality of ingredients you’d find in high-end restaurants and supermarkets with those at McDonald’s. The campaign consists of two 40” films that playfully pose the question: how […]

McDonald’s is Leading The Way to a Fossil-free Future with Car Charging Stations

McDonald’s is Leading The Way to a Fossil-free Future with Car Charging Stations

The number of electric-powered passenger cars is increasing in Sweden. McDonald’s installed its first charging posts as early as 2009 and has since grown to become Sweden’s largest restaurant chain for electric car charging, with 55 charging stations around the country. The expansion of charging stations continues at McDonald’s and the ambition is for all […]

Leo Burnett London and McDonald’s Create Spoof Hype Brand ‘Schnuggs’ to Launch their Hottest New Product

Leo Burnett London and McDonald’s Create Spoof Hype Brand ‘Schnuggs’ to Launch their Hottest New Product

McDonald’s and Leo Burnett London have launched an amusing campaign called ‘Schnuggs’ celebrating the release of new Spicy Chicken McNuggets, their hottest new product launch and the latest addition to its menu, available for seven weeks. The campaign comprises a mixture of food focused content and short films showing models wearing custom made Spicy Chicken […]

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