Independent drinks producer, Lovely Drinks, has introduced a striking new look to reflect the “quintessentially English and spirited nature” of the brand, stretching from the logo to typography.
Tailored to meet the needs of the on and off trade, the drinks’ new branding is designed to have more prominence, clarity and legibility on shelf as well as delivering a ‘Taste of Art’ sleek and stylish appeal.
Founder and Managing Director Rick Freeman commented “ We have taken great care to build unity across the entire range from the logo to the typography, with the new look also focusing on sustainability, ethical buying and the British palate – three aspects that are at the heart of our business”.
He continued “The playful design illustrates that the quality of soft drinks is still at the core of the company. Its beauty lies in its simplicity, yet carefully crafted approach, coupled with an appreciation of the natural ingredients found in the heart of Somerset.”
Lovely Drinks seek out the very best ingredients to make their award-winning range – including handpicked elderflowers, whole lemons and pressed English fruits and flowers. Keeping things natural, they steer well clear of nasties, such as preservatives and concentrates and use no artificial sweeteners, colourings or flavourings.
The rebranded products will start rolling out from this month and are sold nationwide to the trade through Inn Express, Nectar and Craft Drinks.
For sales/distributor enquires contact Rick Freeman on enquiries@lovelydrinks.co.uk
Source: Lovely Drinks
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