Coca-Cola leverages its English Premier League sponsorship in Nigeria with a campaign from FCB

Coca-Cola leverages its English Premier League sponsorship in Nigeria with a campaign from FCB

Coca-Cola is leveraging its sponsorship of the English Premier League with an integrated campaign currently running in Nigeria, and created and implemented by the soft drink’s marketing partners on the continent including FCB, Isobar, Dentsu, Ogilvy Nigeria, Town Criers and R&B Public Relations. The company’s IMC Director, Monali Shah, tasked FCB to engage the myriad […]

Lovely Drinks unveil new designs with a ‘Taste of Art’

Lovely by name Lovely by nature

Lovely Drinks unveil new designs with a ‘Taste of Art’

Independent drinks producer, Lovely Drinks, has introduced a striking new look to reflect the “quintessentially English and spirited nature” of the brand, stretching from the logo to typography. Tailored to meet the needs of the on and off trade, the drinks’ new branding is designed to have more prominence, clarity and legibility on shelf as […]

BrandMe Provides a Vibrant Design for Sumol’s Limited Edition Summer Range

BrandMe Provides a Vibrant Design for Sumol’s Limited Edition Summer Range

Sumol is dressing for Summer! Historically connected to the freshness and fun of Summer, Portuguese soft drinks company, Sumol+Compal, are launching a Limited Edition to coincide with the arrival of warmer days. Following the success of the #SumolTribe limited edition campaign during Summer 2018, BrandMe were asked to create a Limited Edition to help drive […]

Making a Splash! Five Soft Drinks Brands Who are Shaking up the Sector

Making a Splash! Five Soft Drinks Brands Who are Shaking up the Sector

Soft drinks is a tough, crowded market; Brits drank nearly 13.5 million litres of the stuff in 2017 (British Soft Drinks Association, Global Data 2018). Now there’s a new wave of innovative young brands enjoying growing sales, and they’re causing a stir in soft drinks with their standout packaging, and unusual and enticing flavours. So […]

Soft Drinks Brand Kinnie Basks in the Sun for a Bigger Brighter Future

Soft Drinks Brand Kinnie Basks in the Sun for a Bigger Brighter Future

Malta’s own favourite soft drink re-launches with sparkling new designs which pay homage to its past glory with a confident eye to the future. Kinnie, a Mediterranean bitter sweet carbonated soft drink, brewed from oranges and aromatic herbs, has been enjoyed by successive generations since its beginnings in 1952. For many older brand loyalists it never lost […]

Is a Craft Revolution on the Horizon for the Soft Drinks Industry?

Is a Craft Revolution on the Horizon for the Soft Drinks Industry?

Before the craft drinks revolution, genuinely tasty beverages that were founded on taste and creativity, rather than global branding and mass-production, were hard to come by. Fortunately, flavour and brand character now abound in beers and spirits, and the big global brands are scratching their heads, or just buying up the craft brands to compete! […]

Vimto Van Drive Set to Accelerate Soft Drinks Sales this Summer

Vimto Van Drive Set to Accelerate Soft Drinks Sales this Summer

Vimto is hitting the road this summer to help retailers increase sales of its seriously mixed up fruit soft drinks range. From now until the end of September, a dedicated sales team will tour the Midlands and North West in eye-catching Vimto Vans. Sporting the brand’s much-loved mascot, the Vimtoad, the initiative is set to […]

Olympic Athletes Go for Gold in Inspiring New Coca-Cola Film

Olympic Athletes Go for Gold in Inspiring New Coca-Cola Film

Coca-Cola China this week unveiled its Olympics-themed advertising campaign that will lead up into this summer’s Rio Olympics. The campaign leverages global “That’s Gold” marketing platform of Coca-Cola by celebrating the human elements that really allow for everyone to have a “Gold Moment.” “Our challenge was to redefine ‘That’s Gold’ in a way that would […]