Britvic Jumps on Low-Sugar Bandwagon with Reworked Drench Recipe

Britvic Jumps on Low-Sugar Bandwagon with Reworked Drench Recipe

Britvic is the latest drinks company to reimagine its offering for healthier palettes with a £2m rebrand of its juice drink Drench. Marketed at the 30+ adult market, the soft drink has received a complete relaunch with new packaging, a refreshed communications and campaign and a lower sugar recipe. The formulation contains no artificial sweeteners, […]

Soft Drinks Falling Flat? 25% Brits Drinking Less Than They Were Six Months Ago

Soft Drinks Falling Flat? 25% Brits Drinking Less Than They Were Six Months Ago

One in four consumers are drinking less Carbonated Soft Drinks (CSDs) than they were six months ago and half of those are doing so because they contain too much sugar, new research from Mintel reveals. Mintel’s research finds that a quarter (25%) of Brits are consuming less CSD’s than they were six months ago – […]

Panda Drinks Relaunch With New Melvin the Panda Character

Panda Drinks Relaunch With New Melvin the Panda Character

Robot Food has designed new ‘clean, contemporary’ branding and packaging for Panda soft drinks, introducing a new Melvin panda character. The consultancy has worked with parent company Nichols for around three years, and was brought into reposition Panda in September last year. Panda drinks have only been stocked in Asda for the past three years, but […]

McDonald’s Sochi Website Hijacked by Gay Activist to Protest Sponsorship

McDonald’s Sochi Website Hijacked by Gay Activist to Protest Sponsorship

Scott Wooledge, an LGBT activist, has launched a parody version of McDonald’s Cheers to Sochi website in frustration of the Olympic sponsors not condemning Russia’s anti-gay laws. The website is hosted at cheerstosochi.org and has a near identical web address to the McDonald’s website URL and aims to act as a resource for people to confront the […]

Coca-Cola Tackles Obesity In New Campaign

Coca-Cola beverages have launched a new advertising campaign addressing, for the first time, the problem of obesity and their part in it. A two-minute video titled ‘Coming Together’ aired on US television earlier this week, reminding viewers that all calories count in weight management, including those that come from the company. The ad then goes […]