Following a competitive pitch, Mercieca has been appointed to handle a fully integrated campaign for Lyons. The brief entails creative, PR, influencer and multi-channel advertising as the brand unveils a new look and portfolio of blends from March.
Steeped in heritage, Lyons has been roasting coffee in the UK since 1904 and is a key brand within the UCC Coffee UK & Ireland portfolio, the UK’s largest roaster.
Head of Communications at UCC Coffee UK & Ireland, Louise Tabor, says of the appointment: “2020 is a really important and exciting year for our Lyons coffee brand as we reposition and re-launch our range. We wanted an agency that could demonstrate creativity, knowledge, network and passion. Mercieca demonstrated that perfectly, and we’re pleased to partner with them to deliver a truly integrated campaign.” Adds Mercieca PR Director Gemma Oakes: “We’re really happy to be working with Lyons on this new campaign. We know their target audience inside out, so have really enjoyed creating this new integrated campaign which will be launched in two phases.”