Tiger Beer, Asia’s number-one international premium beer, is marking the start of the Lunar New Year on 22 January with the launch of an integrated campaign called ‘A Bolder Tomorrow’. Created by Tiger Beer in partnership with Le Pub APAC, ‘A Bolder Tomorrow’ kicked off with a stunt: last Thursday, passers-by at Tanjong Pagar in […]
- Bold new campaign supports brand’s role as official plant-based sponsor of Team GB for the upcoming Tokyo Olympic Games - Developed in partnership with creative agency ELVIS
Green Cuisine celebrates Team GB sponsorship in Manga-inspired “Powered by Plants” push
Nestlé Cereals has launched a bold, new UK campaign created by McCann London aimed at empowering British families to be ‘Shreddie For Anything’. Shreddies turned to the only man that can captivate an entire nation to re-establish the classic British breakfast cereal. Some say he built Milton Keynes in a week; others say he does not believe in scaffolding. Nick […]
• The No.1 meat snacking brand announces its latest integrated campaign to support its Chicken Bites range • Dubbed ‘Love at First Bite’, the six-figure campaign spans across PR, social media and digital communications • Celebrity singletons Anthony Joshua, Lewis Capaldi, and Maya Jama take part in the unique dating experiment, matched with complete strangers based on their love of the same foods and flavours
Peperami, the UK’s No. 1 meat snacking brand, has today launched its latest integrated PR, social media and digital campaign to support its popular Peperami Chicken Bites range. The campaign dubbed ‘Love at First Bite’, will see three celebrity singletons take part in a unique dating experiment to see if food really is the way […]
Instinct PR is once again working with M&S Food, launching one of the retailer’s biggest campaigns of 2020 so far, Little Garden, with an intensive influencer campaign and educational schools tour. As the storms subside and spring appears, M&S will be giving away Little Garden seedling kits to shoppers from 26 Feb to 14 April […]
Coca-Cola is leveraging its sponsorship of the English Premier League with an integrated campaign currently running in Nigeria, and created and implemented by the soft drink’s marketing partners on the continent including FCB, Isobar, Dentsu, Ogilvy Nigeria, Town Criers and R&B Public Relations. The company’s IMC Director, Monali Shah, tasked FCB to engage the myriad […]
Following a competitive pitch, Mercieca has been appointed to handle a fully integrated campaign for Lyons. The brief entails creative, PR, influencer and multi-channel advertising as the brand unveils a new look and portfolio of blends from March. Steeped in heritage, Lyons has been roasting coffee in the UK since 1904 and is a key […]
A new integrated campaign for Nescafé Gold is set to launch as the coffee brand rolls out its richer tasting barista style coffee across Australia. The latest creative showcases how meaningful connections are rare, precious and worth saving, because they truly enrich people’s lives. Individuals will meet around 80,000 people in their lifetime, but […]
In its largest marketing campaign to date, Castello is inviting food lovers all around the country to try a burger Built with Blue. To introduce Burger Blue, the country’s first ever conveniently sliced blue cheese, Castello has enlisted the help of BD Network and well-recognised burger chefs and restaurants, as well as a US celebrity […]
ALDI has launched the first major campaign push in Australia for its liquor range, via long-term partner BMF. The campaign uncovers ALDI’s best kept secret yet, its outstanding range of beer, cider, wine and spirits. The range surprisingly ticks all the boxes: low price, great quality and plenty of awards to prove it. Ali Tiling, […]