Peperami Unveils Integrated Campaign For Popular Chicken Bites

• The No.1 meat snacking brand announces its latest integrated campaign to support its Chicken Bites range • Dubbed ‘Love at First Bite’, the six-figure campaign spans across PR, social media and digital communications • Celebrity singletons Anthony Joshua, Lewis Capaldi, and Maya Jama take part in the unique dating experiment, matched with complete strangers based on their love of the same foods and flavours

Peperami Unveils Integrated Campaign For Popular Chicken Bites

Peperami, the UK’s No. 1 meat snacking brand, has today launched its latest integrated PR, social media and digital campaign to support its popular Peperami Chicken Bites range. The campaign dubbed ‘Love at First Bite’, will see three celebrity singletons take part in a unique dating experiment to see if food really is the way […]

Instinct PR launches M&S Little Garden Campaign

Instinct PR launches M&S Little Garden Campaign

Instinct PR is once again working with M&S Food, launching one of the retailer’s biggest campaigns of 2020 so far, Little Garden, with an intensive influencer campaign and educational schools tour. As the storms subside and spring appears, M&S will be giving away Little Garden seedling kits to shoppers from 26 Feb to 14 April […]

Coca-Cola leverages its English Premier League sponsorship in Nigeria with a campaign from FCB

Coca-Cola leverages its English Premier League sponsorship in Nigeria with a campaign from FCB

Coca-Cola is leveraging its sponsorship of the English Premier League with an integrated campaign currently running in Nigeria, and created and implemented by the soft drink’s marketing partners on the continent including FCB, Isobar, Dentsu, Ogilvy Nigeria, Town Criers and R&B Public Relations. The company’s IMC Director, Monali Shah, tasked FCB to engage the myriad […]

Lyons Appoints Mercieca To Handle Market Relaunch

Lyons Appoints Mercieca To Handle Market Relaunch

Following a competitive pitch, Mercieca has been appointed to handle a fully integrated campaign for Lyons. The brief entails creative, PR, influencer and multi-channel advertising as the brand unveils a new look and portfolio of blends from March. Steeped in heritage, Lyons has been roasting coffee in the UK since 1904 and is a key […]

Nescafé Gold Launches Integrated ‘When Taste Matters’ Brand Campaign via Publicis Sydney

Nescafé Gold Launches Integrated ‘When Taste Matters’ Brand Campaign via Publicis Sydney

 A new integrated campaign for Nescafé Gold is set to launch as the coffee brand rolls out its richer tasting barista style coffee across Australia. The latest creative showcases how meaningful connections are rare, precious and worth saving, because they truly enrich people’s lives. Individuals will meet around 80,000 people in their lifetime, but […]

ALDI Says “Don’t Knock It Till You Try It” In First Campaign For Liquor

ALDI Says “Don’t Knock It Till You Try It” In First Campaign For Liquor

ALDI has launched the first major campaign push in Australia for its liquor range, via long-term partner BMF. The campaign uncovers ALDI’s best kept secret yet, its outstanding range of beer, cider, wine and spirits. The range surprisingly ticks all the boxes: low price, great quality and plenty of awards to prove it. Ali Tiling, […]

Tullamore D.E.W. Offers US Rugby Fans Ways to Celebrate Rugby World Cup

Tullamore D.E.W. Offers US Rugby Fans Ways to Celebrate Rugby World Cup

Tullamore D.E.W. Irish Whisky announced its plans to engage Rugby fans nationwide with an integrated communications and events campaign to run during Rugby World Cup 2015. The U.S. activations mark the first time that Tullamore D.E.W. has been part of an internationally televised sporting event and are connected to a larger global undertaking by William […]

Welsh Lamb Launches New TV Campaign & Strapline with AgencyUK

Welsh Lamb Launches New TV Campaign & Strapline with AgencyUK

Welsh Lamb has launched its first fully integrated TV-led campaign, created by AgencyUK. The ad features three generations of a family enjoying lunch when lamb is brought to the table, prompting the family toddler to announce “Lamb!” While his doting mother celebrates the little boy’s first word, his foodie father is less impressed, setting the […]