MAGNUM ® PARTNERS WITH TROYE SIVAN TO CREATE THREE ALL-NEW MOOD-INSPIRED REMIXES IN OFFICIAL HONEY – REMIX EP RELEASE

Magnum® ice cream, the world’s authority on pleasure, has partnered with global award-winner and Grammy-nominated Australian singer-songwriter and actor Troye Sivan to create three all-new remixes of his track “Honey”, each designed to match three different moods – Euphoria, Wonder or Chill. The exclusive remixes will form part of Troye’s new Honey – Remix EP, which he is set to launch on Thursday 16^th May in Cannes, where Magnum® has taken residence for over a decade.

The remixes are inspired by the all-new Magnum® Pleasure Express range, which is made up of the brand’s most extraordinary flavour innovations yet – Euphoria Pink Lemonade, Wonder Golden Toffee and Chill Blueberry Cookie. Listeners will be taken on an indulgent journey of pleasure, as they experience the three new tracks, each designed to capture your imagination through the moods of Euphoria, Wonder and Chill. Created in partnership with the incredible UK music producer and DJ Mura Masa, the new tracks aim to encourage Pleasure Seekers to immerse themselves in a world of indulgence and allow themselves to go Wherever Pleasure Takes You.

Magnum® believes a day without pleasure is a day lost, and that everyone should be able to pursue what brings them pleasure, wherever this takes them. Fans of Troye Sivan will know this is something that he embodies whole-heartedly, never shying away from exploring every part of his identity. Truly unapologetic and fearless in every way, Troye has always expressed his most authentic self in his endeavours – whether this be fashion, art or, of course, in his music. A true advocate of pleasure and self-expression, Magnum® could not have found a more perfect Mbassador to bring this campaign to life.

Devoted fans may have picked up clues from social media, as Troye teased followers with the partnership over the weekend before officially confirming his role as global Mbassador on his Instagram.

Speaking about the collaboration, Troye said: “Working with Magnum® on creating these tracks has been an amazing journey. They are a celebration of what brings us pleasure. I’ve been a big fan of Mura Masa for a long time, and these remixes of my song ‘Honey’ are about more than just music; they’re an invitation to explore our different parts – whether that be Euphoria, Wonder, or Chill. I have had a blast working on this project, and I can’t wait for you all to experience it yourselves!”

MAGNUM® X TROYE SIVAN IN CANNES

During a listening party live from Cannes on 16^th May, Troye fans will determine which of the new tracks they want to hear first – based on which mood they are in. Pleasure Seekers globally will be able to participate in the exclusive event by joining via a live stream on Magnum®’s YouTube channel.

The full Honey EP will then be released to the world via Spotify from 2pm CET for Pleasure Seekers globally to indulge in.

Celebrating the launch with an evening of star-studded entertainment in store, Troye will host the annual Magnum® beach party in Cannes. As Magnum® throws open its doors to Pleasure Seekers across the world, a host of A-list stars are set to join Troye on the red carpet, along with an iconic line-up of global music talent guaranteed to have guests partying the night away. Magnum® will be inviting Pleasure Seekers to catch a glimpse of the action throughout the night, via exclusive content across socials on TikTok, X and Instagram.

Learn more about the #WhereverPleasureTakesYou campaign on https://www.magnumicecream.com/whereverpleasuretakesyou

Source: Magnum

  Cannes, Food, Magnum, Marketing, Mura Masa, Troye Sivan