ManiLife kickstarts 2024 by securing a new listing with supermarket giant, Tesco

  • Available from w/c 5th February 2024, Tesco will list six ManiLife skus, including its brand-new Almond Butter range
  • It will be joined by ManiLife’s new, Limited-Edition Salted Caramel Peanut Butter, developed in partnership with popcorn brand, Joe & Seph’s 
  • Both new SKUs will sit alongside ManiLife’s signature Deep and Original Roast peanut butters on shelf

Award-winning peanut butter brand ManiLife is off to a flying start in 2024 after securing a brand new listing with supermarket giant, Tesco. It’s a momentous moment for the British born peanut pioneers, as Tesco expands its range of small-batch produce in a bid to offer more premium options for shoppers.

Tesco will list six products from the ManiLife portfolio, including the all-new Manilife Almond Butter range, which the brand announced back in late January.

ManiLife Crunchy Almond Butter (160g RRP: £3.95) will go into 511 Tesco stores nationwide alongside its signature Deep Roast Crunchy Peanut Butter, which will retail at £4.00 for 275g. They will be joined by the brand’s new, limited-edition Salted Caramel Peanut Butter (260g RRP: £4.00), which has been developed in partnership with British popcorn brand, Joe & Seph’s and incorporating their signature Salted Caramel sauce. 

An additional three lines will go into 255 stores, including: 

  • Manilife Smooth Almond Butter 160g – RRP £3.95
  • Manilife Original Roast Smooth Peanut Butter 275g – RRP £4.00
  • Manilife Original Roast Crunchy Peanut Butter 275g – RRP £4.00

ManiLife will be rolled out in Tesco stores from week commencing 5th February.

ManiLife, which achieved B-Corp status at the end of last year to become the top scoring peanut butter brand in Europe, prides itself on sourcing only the finest peanuts and almonds directly from family-run estates across the world. More than just quality ingredients it is their meticulous roasting and uniquely small batch production processes (within the UK) that create a product, widely lauded as the best tasting on the market.

Stu Macdonald, founder of ManiLife comments: “ManiLife’s first ever social media post was a picture of a ManLife jar on a Tesco shelf. It may have been a few years in the making but to finally be kicking off with Tesco is a massive moment for ManiLife. They’re the biggest retailer on the market by a distance and whilst there has always been significant focus on value their real magic is the breadth they offer – from affordable basics to indulgent luxury. As a brand that places Taste & Quality above all else, we cannot wait to offer the millions of Tesco shoppers something special in the spreads aisle!”.

Source: ManiLife

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